10 SMS Automation Tools That Deliver Results in 2025

Every business relies on strong customer communication, yet it often becomes one of the most challenging aspects to handle.

Reaching customers is no longer a challenge with SMS automation tools. Unlike traditional SMS messaging apps, they can provide advanced capabilities like scheduling, tailored responses, and performance tracking.

If you’re managing customer appointments, following up on inquiries, or running campaigns, automation allows you to handle communication at scale while keeping it meaningful.

In this article, we will explore the key features of SMS automation tools and what to look for when choosing the right tool for your business. 

Whether you’re developing your SMS marketing strategy or seeking ways to improve customer engagement, this guide will provide the insights you need!

TL;DR

These are the best SMS automation tools for 2025:

1. Textellent
2. Twilio
3. SimpleTexting
4. EZ Texting
5. Textedly
6. Omnisend
7. ClickSend
8. TextMagic
9. SlickText
10. Textline

10 Best SMS Automation Tools for Your Business

Each tool offers unique features tailored to various needs. Whether you’re a small business looking for simplicity or a growing enterprise needing advanced features, there’s a solution designed for you.

Here’s a look at ten of the text marketing services tools and how they can help your business:

1. Textellent

Textellent is built to support high-volume messaging without losing the personal touch. Unlike other bulk text messaging services, it focuses on helping you stay connected with customers in a personal and professional way.

Here’s what makes Textellent the best SMS marketing tool:

Text-Enable Your Existing Phone Numbers

With Textellent, you can text-enable the phone numbers your customers already recognize. This builds trust and keeps your communication aligned with your brand identity.

Better Engagement With MMS and Real Phone Numbers

Textellent supports MMS, which allows you to send pictures and other media to engage customers better and make your messages more impactful.

Unmatched Appointment Management

Textellent’s appointment management features are leagues ahead of traditional tools.

With texting integrated at every stage, you can send pre-appointment intake forms, appointment reminders, and post-appointment follow-ups to request reviews. These capabilities drive efficiency while creating new revenue opportunities.

Flexible CRM Integrations

While many platforms require integrations to access advanced features, Textellent doesn’t. It offers SMS integration with CRMs and other tools, but is fully functional on its own. It caters to businesses of all sizes without unnecessary setup headaches.

As an added bonus, you can also text directly from your existing CRM using Textellent Messenger.

Advanced Segmentation for Personalization

Textellent makes it easy to group customers based on their preferences, actions, or history through SMS segmentation. You can send messages that feel personalized, which can lead to better engagement and stronger relationships.

Lead Nurturing That Drives Results

While many platforms stop at basic messaging, Textellent offers automated lead-nurturing tools.

This business text messaging platform can send personalized follow-ups after an inquiry. It keeps leads engaged with drip campaigns triggered by customer actions, new preferences, or purchases.

Comprehensive Tracking and Insights

In addition to sending personalized messages, Textellent also provides valuable data. You can track response rates and measure conversions when links are included in messages. 

These insights let you refine your SMS campaigns and maximize results, which gives you a clear picture of your ROI.

Built for the Entire Customer Journey

Textellent is a solution designed to support your business at every stage of the customer journey. From the first touchpoint to ongoing customer retention, its features help you build lasting relationships and grow revenue.

Polish and Translate Messages With AI Tools

Textellent’s AI Rewriter instantly boosts your SMS marketing campaigns by refining tone, improving clarity, and translating texts into multiple languages with ease.

It cuts out the back-and-forth of editing, helps your team respond faster, and guarantees every message is professional and ready to send.

Textellent Pricing Plans

Textellent offers flexible plans to suit businesses of all sizes, with a 14-day free trial to explore its features. The trial includes 25 SMS credits and access for one user.

• Essentials plan: $59/month, includes 750 SMS credits, ideal for small businesses with moderate messaging needs
• Standard plan: $119/month, including 2,000 SMS credits and designed for growing businesses with larger campaigns
• Premium plan: Custom pricing tailored to businesses with unique or high-volume requirements

Additional costs include a $49 one-time activation fee per line, extra users for $10/month, and opt-in keywords for $10/month. The Book Me A Time Scheduler is $25/month for the first user, with additional users at $10/month.

Whether you’re sending updates, reminders, or promotions, the platform keeps communication consistent, organized, and efficient across your entire customer base.

Sign up for a free trial or request a demo consultation to see how Textellent can improve your SMS marketing efforts!

2. Twilio

Twilio is an SMS platform that offers an API-based approach where you can integrate SMS into your existing systems and customize workflows.

The platform supports global messaging with reliable carrier routing, transactional SMS, MMS, and bulk messaging through developer-friendly APIs. It enables push and two-way texting, along with delivery tracking and analytics.

This text message marketing software supports messaging in over 180 countries and provides delivery tracking. However, its developer-first focus can make it less accessible for non-technical teams. Setting up and managing campaigns may require coding knowledge.

Image Source: twilio.com

However, the most common concerns involve poor customer support, where automated replies make it difficult to reach real assistance. 

Others describe a steep learning curve due to unclear setup steps, complex onboarding, and documentation that often leaves them relying on community forums.

Pricing

Twilio uses a pay-as-you-go pricing model, where you’re charged based on the number of messages sent, phone numbers used, and call minutes consumed.

Costs decrease as your usage grows. In the U.S., local SMS messages run at about $0.0083 per incoming or outgoing text.

3. SimpleTexting

SimpleTexting is SMS marketing software that lets you send bulk SMS, schedule campaigns, automate follow-ups, and manage two-way conversations through a shared inbox.

Features like keywords, opt-in forms, and contact segmentation help you grow your audience and deliver personalized campaigns.

Image Source: simpletexting.com

You can monitor delivery rates, link clicks, and overall campaign performance to see what is working. It connects easily with other systems through integrations and an API, and it includes built-in compliance tools to manage opt-ins and opt-outs.

However, uploading new contacts on SimpleTexting can occasionally cause issues, with contacts getting disorganized during the process. 

Group texts can be costly due to the platform’s credit system, and the inability to purchase smaller credit packages limits flexibility for users with varying needs.

Pricing

SimpleTexting’s pricing begins at $39 per month, and covers up to 500 messages and includes a dedicated phone number. 

Every plan includes unlimited contacts, keywords, and support for multiple users. Any unused credits carry over, which gives you more flexibility when your messaging needs fluctuate.

4. EZ Texting

EZ Texting is an SMS marketing platform that offers a mass texting feature for sending SMS or MMS, and a two-way texting inbox allows teams to manage customer replies.

Its contact management allows you to upload contacts, organize them with tags, and build targeted segments. The platform also includes text message automation, which supports scheduled messages, auto replies, and simple drip sequences.

Image Source: eztexting.com

Beyond sending messages, EZ Texting includes a set of tools to support performance and integration. Analytics and reporting show delivery rates, clicks, and engagement so you can measure results.

However, some users find it challenging to build marketing lists due to limited tools. Transferring data, like emails, from Excel spreadsheets can be difficult and time-consuming.

The approval process for campaigns also takes longer than expected, and charging extra credits for certain characters adds to the costs. Also, some users report that the extra fee for adding user logins feels unnecessary since message credits are already being paid for.

Pricing

• Launch plan: Starts at $25/month for up to 500 contacts, suitable for smaller campaigns
• Boost plan: Starts at $75/month, designed for managing 500–2,000 contacts
• Scale plan: Begins at $125/month, perfect for businesses handling 2,000–50,000 contacts
• Enterprise plan: Starting at $3,000/month, customized for businesses with over 50,000 contacts

5. Textedly

Textedly is an SMS automation tool that also supports two-way SMS and real conversations through a shared inbox. You can grow your subscriber list by allowing customers to join your list through SMS keywords.

You can manage unlimited contacts, schedule messages, set recurring texts, and build drip campaigns that send automated sequences. Textedly also supports MMS and offers auto replies for common triggers.

Image Source: textedly.com

Textedly also offers Text-to-Pay so you can send payment requests directly through SMS, and review request tools that encourage customers to leave online feedback.

However, some users report that the approval process for bulk uploads can take time, and only ten contacts can be added manually until approval is complete.

The limited character counts for messages and the high costs of sending to large groups are additional concerns, especially for businesses handling high-volume texting.

Pricing

• The Basic plan is available at $29 per month with 500 text messages, unlimited contacts, free incoming messages, and support for picture messaging
• The Bronze plan costs $49 per month and includes 1,000 text messages, along with all the features from the Basic tier
• The Plus plan costs $79 per month, designed for higher-volume needs with 2,000 text messages, Text-to-Pay Payments, Google Business Reviews, and Premium Support

6. Omnisend

Omnisend is a marketing automation platform that offers a focused set of SMS features designed to work within its multichannel marketing platform.

You can send standard SMS messages and combine them with email and push notifications in the same automated workflow for a consistent customer journey.

Image Source: omnisend.com

The platform includes ready-made automation sequences such as welcome texts, cart abandonment reminders, order and shipping updates, and promotional messages. Its segmentation tools allow you to target customers based on behavior or custom data.

Omnisend also provides built-in opt-in tools through pop-ups, landing pages, and checkout forms to help you grow your subscriber list while staying compliant.

But many users point out missing features in Omnisend, stating that they need more integrations and expanded functionality. There are also limitations in template designs and challenges with language compatibility.

Some users also feel that the platform becomes slightly expensive for small mailing lists, particularly when scaling campaigns or needing advanced reporting.

Pricing

Omnisend’s pricing model uses pay-as-you-go SMS and increases as your contact list grows.

The Standard plan costs $16 per month for 500 SMS contacts and adds higher email limits along with unlimited web push notifications.

The Pro plan costs $59 per month for 2,500 contacts and includes unlimited emails, built-in global SMS, and advanced reporting.

7. ClickSend

ClickSend is a cloud-based communication platform that supports SMS automation through a web dashboard and API integration. You can schedule text campaigns, trigger SMS messages from other software tools, and set up automated replies to incoming texts.

The platform also supports other channels like email and voice, which allow you to manage different types of communication.

Image Source: clicksend.com

While ClickSend is appreciated for being easy to use, this simplicity can also be limiting. Users note that it lacks some of the advanced features found in dedicated SMS marketing platforms.

The interface is clean, but it doesn’t offer strong notifications for new replies, which makes it easy to miss incoming messages unless monitored closely. 

Campaign tools are basic, and users looking for more complex automation often need to rely on external platforms or build custom solutions.

Pricing

ClickSend charges based on how many messages you send, with no monthly subscription required.

For under 5,000 messages, it costs $0.0261 per SMS. The price drops as volume increases to $0.0186 for 5,000+, $0.0122 for 50,000+, and $0.0089 for 150,000+. If you send more than 250,000 messages, it comes with a custom rate.

8. TextMagic

TextMagic is an SMS platform designed to help you reach customers through bulk messaging and automation. 

It supports large-scale SMS campaigns and two-way messaging for sending timely appointment reminders or promotional texts while also allowing teams to respond in a shared interface.

Its automation features include message scheduling, keyword-based auto-replies, and contact list rules. It also allows message personalization using custom fields and offers API access to connect with other systems.

Image Source: textmagic.com

However, user feedback points to the lack of built-in integrations with third-party software. While automation is possible, users often rely on Zapier or custom development, which may not be ideal for teams without technical support.

Pricing

TextMagic’s pay-as-you-go plan charges $0.049 per SMS in the U.S., with no monthly fees or contract.

It also works with third-party providers like Twilio or Vonage and charges a flat $0.01 per message part sent or received. There’s also a carrier lookup feature that costs $0.04 per use.

9. SlickText

SlickText offers an SMS marketing platform that offers a comprehensive set of SMS and MMS features designed for simple messaging and advanced automated campaigns.

It supports mass texting for sending SMS or rich MMS content to large audiences, along with two-way messaging through a shared inbox for real conversations. 

You can create campaigns, schedule texts, set recurring messages, or build automated SMS workflows using a drag-and-drop editor.

Image Source: slicktext.com

SlickText also provides growth tools for collecting phone numbers, such as keywords, QR codes, web forms, and tap-to-join links. The platform also offers analytics that track delivery, clicks, responses, and subscriber activity.

Despite its rich feature set, users report SMS limitations tied to character count, which forces them to purchase upgrades and restricts how flexible their messaging can be.

Others find the contact management system outdated, which complicates adding, organizing, and maintaining client information.

Pricing

SlickText offers paid plans that start at $29/month for 500 texts and go up to $939/month for 50,000 texts. 

Other popular tiers include $49/month for 1,000 texts, $79/month for 2,000 texts, $129/month for 3,500 texts, $169/month for 5,000 texts, $579/month for 25,000 texts, and $319/month for 10,000 texts.

10. Textline

Textline is a business texting platform designed for large-scale communication with built-in SMS automation tools. It supports SMS/MMS with file attachments, and lets you text-enable a landline, VoIP, or toll-free number so you can use existing business lines.

A unified inbox displays all conversations so teams can collaborate, reassign conversations, add internal notes, and route messages automatically based on rules.

Image Source: textline.com

Textline also supports message personalization, contact segmentation, pre-written templates/shortcuts, and scheduled or automated messages triggered by time or keywords.

However, many advanced features are excluded from its basic pricing plan, so that smaller businesses may find the entry-level tier restrictive. 

Unlike other SMS marketing services, it charges for both incoming and outgoing texts, which can drive up costs over time, especially at higher volumes.

Pricing

Textline doesn’t publicly display its pricing rates.

Must-Have Capabilities in SMS Automation Platforms

The right platform depends on understanding the features that will support your business needs. Below are the key features to consider when selecting the best SMS marketing software for your operations.

Automation and Scheduling

With SMS automation, you can set up messages to be sent based on specific actions or events, such as automated welcome messages that trigger when someone joins your list.

If a customer is making a purchase, it can trigger an order confirmation text or prompt a gentle reminder. This simplifies your SMS marketing tasks by reducing the risk of missed opportunities.

SMS scheduling adds another layer of convenience by letting you send SMS messages in advance. This is useful for recurring tasks like appointment reminders, seasonal promotions, or follow-ups.

Messages can be set to go out at optimal times, such as during lunch breaks or early evenings when customers are more likely to engage.

If you serve global audiences, Textellent helps your messages get delivered at appropriate times in different time zones. Sign up for a free trial or request a demo consultation today!

Personalization Features

Personalization turns generic SMS marketing campaigns into conversations that feel relevant to each individual based on their preferences, behavior, or interactions with your business.

When personalization is done well, it can support more personalized marketing. A customer who receives an automated birthday message offering a discount is more likely to feel valued.

Personalized content also helps increase engagement. Customers prefer to open and act on messages that feel tailored to their needs.

If you have an online store, SMS for retail marketing allows you to send texts about new arrivals in a category the customer has shopped in before, like sneakers or home decor. A targeted approach increases the chances of driving repeat purchases.

Segmentation is another way you can personalize communication. You can group customers into smaller categories based on their age, location, or purchase history.

Integration With Other Tools

Integrating your SMS software with a customer relationship management (CRM) system allows you to access customer data within the messaging tool. You can use personalized communication, such as sending timely appointment reminders based on past purchases.

For ecommerce businesses, connecting SMS marketing tools with platforms like Shopify or WooCommerce can simplify tasks like sending order confirmations. Customers stay informed about their purchases without requiring manual updates.

Marketing teams also benefit greatly from integration with email platforms like Mailchimp or marketing automation tools like Zapier. These connections allow you to create multi-channel campaigns where SMS and email work together to deliver a cohesive sales message.

For example, a promotion can start with an email announcement, followed by an SMS reminder closer to the sale date.

Analytics and Reporting

These essential features provide you with a clear picture of how your messages are performing, helping you see what works and where improvements are needed. With the right insights, you can fine-tune your communication strategies for better results.

A good SMS analytics dashboard gives you access to key metrics such as:

• How many of your messages successfully reached your intended recipients
• Helps confirm engagement levels for your audience
• Shows how many recipients clicked the link, indicating interest in your offer or content
• Measures how many people interact and engage with your content

Beyond these basics, advanced SMS platforms offer tools to analyze customer behavior trends. You can determine the best times to send messages, the types of offers that boost customer engagement, or how different customer segments respond to campaigns.

If you compare the costs of running a campaign against the revenue generated from conversions, you can assess the effectiveness of your messaging efforts and allocate resources better.

Regulatory Compliance

SMS compliance is an important aspect of using business SMS tools. You must adhere to communication laws to protect your business from penalties.

In the US, the Telephone Consumer Protection Act (TCPA) requires businesses to obtain explicit consent from customers before sending promotional messages. This includes providing opt-in mechanisms, honoring opt-out requests, and avoiding unsolicited messages.

Moreover, compliant practices make your business communication appear more professional and trustworthy. Customers are more likely to engage with messages when they know their privacy is respected and their consent is valued.

Scalability for Business Growth

A growing customer base means more messages to send. A scalable texting platform can handle increased volumes, new customer segments, and more complex workflows without compromising performance.

As your business expands, you may have different teams, such as sales, marketing, and customer support. Your SMS platform should be able to support multiple users and workflows without downtime.

Two-Way Communication

Unlike one-way communication, where messages are sent without expecting a reply, two-way SMS allows for one-on-one conversations between you and your customers.

Customers can ask questions or request support through customer feedback systems. Quick responses create an exceptional experience and help you gather satisfied customer reviews.

Two-way messaging also makes it easy to collect feedback through sms surveys, polls, or ratings to improve your services. A conversational approach shows customers that their input matters, which builds loyal customers and trust.

User-Friendly Interface

A well-designed user interface makes the platform easy to navigate. Clear menus and logical layouts help users locate features like scheduling, analytics, or message templates in no time.

Some platforms include drag-and-drop functionality for creating workflows, which makes it simple to visualize and organize automated messages. 

Ready-made templates for common SMS tasks, such as appointment reminders or promotional SMS, can also save time and effort.

Multi-Channel Capabilities

Multi-channel tools provide flexibility that lets your customers choose how they interact with your business.

Combining SMS with emails and phone calls can improve your reach. Sending a promotional email followed by an SMS reminder can drive higher conversions.

Some tools also offer QR codes that customers can scan to subscribe to text lists or claim an offer, which pairs well with a text-to-join feature and bridges online and offline channels.

Cost-Effectiveness

SMS marketing cost is important, but it’s equally essential to focus on finding the best SMS marketing service that balances price with functionality.

The pricing model of an SMS tool plays a huge role in determining its cost-effectiveness. Some platforms charge on a pay-as-you-go basis, which is suitable for businesses with occasional messaging needs.

Others offer subscription-based plans that work better for consistent messaging requirements. Understanding your SMS marketing frequency and messaging volume helps you choose the most economical option.

Different teams may require different platforms, but choosing one that fits your goals ensures your investment pays off.

The Smart Way to Choose Your Ideal SMS Automation Tool

Choosing the right SMS marketing automation tool doesn’t have to feel overwhelming. If you focus on your business needs and compare key features, you can find a platform that fits into your communication strategy. Here’s how to make the best choice:

Start With Your Business Objectives

What are you hoping to achieve with SMS automation? Is it boosting sales or managing appointments? Once you know your priorities, it helps narrow down the options. 

Tools like Textellent, with robust automation and personalization capabilities, are great at supporting a range of business goals, whether you’re managing campaigns or keeping customers informed.

Match the Features to Your Workflow

Not all SMS marketing software is created equal. You should look for features like MMS support for sending images, automated drip campaigns for lead nurturing, or integrations with your existing CRM.

With Textellent, you can send highly personalized and timely messages to engage prospects and convert them into SMS subscribers. Drip campaigns and follow-ups triggered by customer actions guarantee no lead is overlooked and that you’re driving consistent revenue.

Plan for Growth With Scalable Pricing

You need to find an SMS service that fits your current budget while leaving room to grow.

You should look for platforms with scalable pricing plans that adapt as your messaging needs increase. This is important when you need to schedule messages across growing contact lists.

If scheduling and managing appointments is part of your workflow, Textellent’s appointment management system is a perfect fit.

A few SMS marketing platforms only offer basic reminders. But Textellent provides pre-appointment web forms, follow-ups for reviews, and automated rescheduling messages. It keeps your calendar full while minimizing manual effort.

Ease of Use and Expert Support Matter

A user-friendly interface is key to saving time and reducing technical headaches. You should opt for platforms that offer intuitive dashboards and pre-built templates for managing contacts.

Textellent is designed with simplicity in mind, which makes it accessible even for teams with minimal technical expertise. 

This SMS marketing platform features a dashboard that allows you to quickly set up campaigns, automate workflows, and manage internal communication between team members.

Don’t underestimate the value of a reliable support team. It can make a big difference during onboarding or when resolving issues that may affect customer satisfaction.

Test the Platform Before Committing

Most bulk text messaging services offer free trials or demos, so take advantage of these opportunities. Make the most of the trial by simulating real scenarios and analyzing the results.

You can send test messages to contact customers directly and review the tracking features to understand campaign performance. You can even explore advanced features like push notifications if available.

Textellent makes this easy by offering a 14-day free trial, where you can explore its capabilities risk-free. During this trial period, you’ll get 25 SMS credits and full access for one user.

Grow Your Business with Smarter SMS Automation—Try Textellent!

Staying connected with your customers is key to growing your business. 

Textellent’s SMS automation tools make it simple to send personalized messages, manage appointments, and run campaigns that get results. 

You stay connected with your audience and keep communication consistent, which offers instant support and reminders for upcoming events.

This SMS marketing solution stands out with features like personalized messaging, MMS support for images, and automated responses. Its mobile app also ensures your team stays connected on the go.

It’s time to simplify your messaging and focus on growing your business. Sign up for a free trial or request a demo consultation today!

FAQs About SMS Automation Tools

How do you automate SMS messages?

Automating SMS messages involves using platforms that let you schedule and send texts automatically based on triggers or specific timelines. These tools can set up workflows, such as sending appointment reminders, follow-up messages, or promotional texts.

Which SMS API is best?

The best SMS API will depend on your SMS outreach goals and existing systems. You should look for one that integrates with your CRM, allows for custom triggers, and supports reliable contact data syncing.

It’s also helpful if the API can be accessed through a web dashboard for real-time updates and campaign control.

Is there an app that will send automatic text messages?

Yes, there are several apps designed to send automatic text messages. Many modern platforms offer both iOS and Android apps to manage automation workflows on the go. You can create, monitor, and adjust campaigns from your device with ease.

What are SMS tools?

SMS tools are software platforms that allow businesses to send, receive, and automate texts. These tools help with campaign scheduling, customer engagement, and providing instant support from a centralized dashboard. 

They include features like automation workflows, drip campaigns, and analytics for measuring success.