Mass texting allows businesses to reach a large audience quickly. However, to do it successfully, it takes more than just sending lots of messages.

You need the right permissions, messages that capture interest, and a plan to make those messages work for you.

This blog post will cover how to send mass texts that effectively prompt action, including how to build a legal contact list, personalize messages, and measure success. Whether you’re starting out or refining your approach, you’ll learn how to make your mass texting campaigns hit the mark.

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What is Mass Texting?

different types of mass SMS texts animated picture

Mass texting, also known as bulk texting or SMS broadcasting, is a communication strategy that simultaneously sends a single text message to a large group of recipients. 

Businesses, organizations, and groups widely use this method to distribute important information, promotions, alerts, or updates efficiently to a broad audience.

Mass Texting vs Regular Texting

Intent and Content

Mass texting is primarily used for informational or promotional purposes, aiming at a wide audience engagement. In contrast, personal texting is conversational and intended for one-on-one or small-group communication.

Volume and Scale

Regular texting involves sending messages to individuals or small groups, while mass texting targets large numbers of recipients.

Tools and Platforms

Sending mass texts usually requires specialized software or services that provide various features for managing campaigns, unlike personal texting, which only needs a standard messaging app.

Compliance and Regulations

Mass texting is subject to specific regulations and laws, such as obtaining recipients’ consent and providing opt-out options to prevent spam. Personal texting does not typically face these legal constraints.

Customization and Segmentation

Mass texting campaigns often utilize segmentation and customization to tailor messages to different audience groups, which is not as commonly needed or used in personal texting.

5 Use Cases of Businesses Using Mass Texting?

Mass texting is a highly efficient way to reach a large audience fast. It saves time, has high open rates, ensures most people see messages quickly, and delivers messages instantly, perfect for urgent communication.

With just a few clicks, businesses can use a bulk SMS service provider to reach hundreds or thousands in minutes, spreading the message far and wide without the need to send messages one by one.

Here are its key uses: 

  1. Marketing Campaigns

Quickly promote deals, new products, or discounts directly to customers.

  1. Event Reminders

Remind attendees about event details or any last-minute changes to ensure a high turnout.

  1. Alerts and Notifications

Send critical alerts or updates quickly, such as weather warnings or emergency notices.

  1. Customer Service

Update customers on policy updates, working hours, of changed location.

Beyond Mass Texting, Why Should Businesses Implement Textellent?

Saves Time

Service businesses can use Textellent to send automatic reminders and confirmations for appointments, reducing missed visits and easing staff workloads. It’s also great for quickly gathering customer feedback after appointments.

This helps businesses understand what they’re doing right or what needs improvement directly from their customers. Setting up these text messages saves time and makes the whole process smoother for both the business and its customers.

Reduces No-Shows

Textellent can send automatic reminders, which reduces missed appointments and improves the client experience. Businesses can easily set up personalized, scheduled reminders to keep clients in the loop about their appointments.

This automated text messaging solution also helps with sending follow-up messages for future bookings to encourage repeat visits.

Improves Marketing Efforts

Segmenting the audience can help personalize deals, like special offers for loyal customers or discounts for new ones. 

Schedule texts for times when people are most likely to shop or before events to catch their interest at the right moment. Include a clear call to action, like a prompt to reply or a link to click. This makes it easier for people to engage with the campaign. 

Businesses can also use Textellent’s analytics to see which messages respond best.

How to Use Textellent’s Text Blasts

Textellent’s text blasts speed up sending messages to many people at once, ideal for quick news, sales, or reminders.

Scheduling and Automation

Textellent can schedule messages to send later, helping businesses plan ahead and maintain consistency in communication. This is handy for reminders or promotions, as it automatically goes out at the right time.

It saves effort by ensuring regular updates or campaigns run smoothly without needing to send each message manually.

Tagging and Templates

Textellent uses tags to group the audience for more targeted messages. Businesses can send relevant texts to specific groups, like customers in a particular area.

It also lets franchises create templates so all locations send messages that sound the same, keeping the brand consistent.

National Campaign Management for Business with Multiple Locations

Textellent simplifies national campaign management for franchises and enterprises by allowing them to send mass texts from one central point to ensure the same message gets across everywhere. 

This is great for country-wide promotions or news, as it’s easy to contact customers from anywhere consistently.

9 Best Practices for Mass Texting

  1. Get Consent

Always obtain explicit consent from recipients before sending mass texts for marketing purposes. This not only respects their preferences but also complies with legal standards.

  1. Personalize Messages

Use recipient names and relevant information to make messages feel more personal and less like bulk spam. Personalization can significantly increase engagement rates.

  1. Keep It Short and Sweet

Text messages should be concise and to the point. Aim for clarity and brevity, ensuring the message is understood at a glance. Include an image if you need to share more details.

  1. Include a Clear Call-to-Action (CTA)

Every mass text message should have a clear purpose: encourage a purchase, prompt a response, or invite participation. Make the CTA easy to follow.

  1. Timing is Key

Send texts at appropriate times. Avoid early mornings or late nights, and consider the best time for the mass text message based on its content and the audience’s routine.

  1. Segment the Audience

Tailor the messages to different audience segments based on their interests, behavior, or demographic data. This increases the relevance and effectiveness of business communication.

  1. Respect Opt-Out Requests

To maintain trust and compliance, make it easy for recipients to unsubscribe from the messaging and promptly honor opt-out requests.

  1. Test and Learn

Experiment with different messages, CTAs, and timing to see what works best. Use analytics to track performance and adjust the strategy accordingly.

  1. Stay Compliant

Every business should familiarize themselves with regulations governing mass texting in their region, such as the TCPA (Telephone Consumer Protection Act) in the United States. This pertains primarily to marketing-type messages (not alerts) and this includes sending SMS messages only within permitted hours and maintaining an up-to-date consent list.

Easily Send Mass SMS Messages with Textellent

Businesses can now easily set up texts that automatically respond to customers’ actions, keeping everything in sync with their needs. From appointment reminders to special deals, the right mass texting service ensures the right message is sent at the right time.

Textellent makes scheduling easy when interacting with customers. With its rules-based texting, communication becomes smoother and more effective. 

Features of Textellent

  • Scheduling: Plan your messages to match your customer’s needs.
  • Ready-Made Templates: Quick-start your campaigns with templates and captions.
  • Custom Campaigns: Tailor your messages for better engagement.
  • Zapier Integration: Automate texts with rules that fit your business logic.

Automate and Personalize Mass Texting with Textellent

Want to upgrade your business communication? Explore Textellent’s features by signing up for a Free Trial or request a Demo consultation.

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Find out how Textellent can simplify everything from appointment management to promotions and personalize customer relations at every point of the customer journey. Take the first step to connect better with your customers today!

FAQs About Mass Texting

Mass texting is legal, but you need to get permission from people before you start sending them texts. In the U.S., laws like the TCPA clarify that prospects and customers must first consent to receive promotional messages from the business.

How quickly are mass texts delivered?

Delivery is almost instant, though timing can vary slightly based on the service provider and the size of your recipient list.

What happens if a recipient’s phone number is no longer in service?

Most mass texting services automatically detect undeliverable numbers and remove them from your list, ensuring your data remains clean and up-to-date.