Sales Text Message Examples: 15+ Templates That Drive Results

Are you finding that traditional methods like email marketing and social media aren’t delivering the desired results? It’s time to consider a more direct approach: text messages. 

Nearly 98% of text messages are read within minutes. When we compare that to the much lower open rates of emails, it’s clear why text messages are so powerful. They’re direct and personal and reach your customers quickly. 

You might miss opportunities if you’re not implementing text messages in your sales strategy!

In this blog post, we’ll explore why sales SMS is crucial for boosting conversions. We will also discuss practical sales text message examples and best practices to help you craft engaging sales texts that your customers won’t ignore.

Why Are Sales Text Messages Effective?

Sales text messages work so well because nearly everyone reads them, often within minutes. 

Texts also get quick responses, which makes them perfect for urgent updates, flash sales, or anything time-sensitive. People check and reply to texts way faster than they do to emails or social media notifications.

Another reason is how naturally they fit into a buyer’s decision-making journey. Texting feels personal and easy to respond to. When done right, it doesn’t feel like a pitch but rather a helpful nudge or a thoughtful check-in.

This low-pressure style of communication is ideal for building trust and maintaining momentum, especially during early outreach or post-meeting follow-ups.

Finally, sales texting is scalable and measurable. With the right tools, you can automate messages based on behavior, schedule reminders, and personalize outreach at scale. This helps sales teams stay consistent and efficient without losing the human touch.

The combination of speed, relevance, and personalization is what makes sales text messages such a valuable part of modern sales strategy.

Textellent offers the tools and flexibility to make your sales communication more effective. Sign up for a free trial or request a demo consultation today!

15 Sales Text Message Scenarios With Examples

Below are 15 scenarios with sample text messages, each designed to maximize impact and encourage customer action.

1. New Product Announcements

New product announcements inform customers about the latest additions to your product line, generating excitement and encouraging immediate purchases. These messages should be clear and concise and highlight the new product’s unique features. 

Consider including a picture of the product being promoted.

Examples:

• “Hi [Name], our new summer collection is here! Check out the latest styles now.”
• “Exciting news, [Name]! We’ve just launched our new line of eco-friendly products. Discover them today.”

2. Limited-Time Offers and Promotions

Limited-time offers make customers feel like they need to act fast to avoid missing out. To make the most of these offers, be sure to include a clear end date and a strong reason for them to make a purchase now.

Examples:

• “Exclusive offer for you, [Name]! Get 20% off your next purchase with code SAVE20. Hurry, the offer ends tonight!”
• “Flash Sale Alert! Enjoy 30% off all items for the next 24 hours. Use code FLASH30 at checkout.”

3. Follow-Up Messages After Initial Contact

Follow-up drip messages help maintain engagement with potential customers after an initial interaction. They can include additional information, special offers, or a simple thank you to keep your brand at the top of their mind.

Examples:

• “Hi [Name], it was great speaking with you today. Don’t forget to check out our special offers online.”
• “Thanks for visiting us, [Name]! Here’s a special discount: 15% off your next order. Use the code THANKS15.”

4. Abandoned Cart Reminders

Abandoned cart reminders encourage customers to complete their purchases by reminding them of items left in their shopping carts. These messages often include incentives like discounts or free shipping to motivate customers to finalize their orders.

Examples:

• “Hey [Name], you left something in your cart! Complete your purchase now and enjoy free shipping.”
• “Don’t miss out, [Name]! The items in your cart are still available. Complete your purchase today and get 10% off.”

5. Post-Purchase Thank You Messages

Post-purchase messages show appreciation for a customer’s purchase and can include information about order tracking, product care tips, or additional offers to encourage repeat business.

Examples:

• “Thank you for your purchase, [Name]! We appreciate your business. Your order is on its way. Track it here: [link]”
• “Hi [Name], thanks for shopping with us! Here’s a 10% off coupon for your next purchase.”

6. Appointment Reminders

Automated appointment reminders help reduce no-shows by reminding customers of their upcoming appointments. These messages should include the appointment date, time, and location.

Examples:

• “Hi [Name], this is just a reminder for your appointment on [Date] at [Time]. We look forward to seeing you at [Location]!”
• “Just a friendly reminder about your appointment tomorrow at [Time]. See you soon at [Location]!”

7. Customer Feedback Requests

Customer feedback requests invite customers to share their opinions about their recent experiences with your business. This feedback can help improve your products and services. Consider including a picture of five stars as a subtle suggestion to leave you a highly rated review.

Examples:

• “Hi [Name], we hope you enjoyed your recent purchase. Please let us know how we did by completing this short survey.”
• “Your feedback is important to us, [Name]. Tell us about your experience and help us improve.”

8. Event Invitations

Event invitations inform customers about upcoming events, such as product launches, sales, or special celebrations. These messages should include event details and any necessary RSVP information.

Examples:

• “You’re invited, [Name]! Join us for our exclusive product launch event on [Date] at [Location]. RSVP here: [link].”
• “Celebrate with us! Attend our anniversary sale event on [Date] and enjoy special discounts.”

9. Re-Engagement Messages

Re-engagement messages aim to reconnect with customers who haven’t interacted with your business for a while. These messages often include special offers or updates to spark interest.

Examples:

• “We miss you, [Name]! Here’s a 20% off coupon to welcome you back.”
• “Long time no see, [Name]! Check out what’s new and get 15% off your next order.”

10. Birthday and Anniversary Wishes

Anniversary wishes and personalized birthday text messages add a personal touch by celebrating special occasions with your customers. These messages can include exclusive offers or discounts as a gift.

Examples:

• “Happy Birthday, [Name]! Enjoy a special 20% off on your special day.”
• “Happy anniversary, [Name]! Celebrate with 15% off your next purchase.”

11. Seasonal Promotions

Seasonal promotions highlight special offers tied to holidays or seasonal events. These messages create excitement and encourage timely purchases.

Examples:

• “Spring into savings, [Name]! Get 25% off all spring items with code SPRING25.”
• “Happy holidays, [Name]! Enjoy our holiday sale with discounts of up to 30% off.”

12. Back-in-Stock Notifications

Back-in-stock notifications alert customers when previously sold-out items are available again. These messages can drive quick sales from eager customers.

Examples:

• “Good news, [Name]! The item you wanted is back in stock. Grab it now before it’s gone again.”
• “Hey [Name], your favorite item is back! Shop now: [link].”

13. Exclusive Membership Offers

Exclusive membership offers provide special deals for members or subscribers, enhancing loyalty and encouraging sign-ups.

Examples:

• “Hi [Name], as a valued member, enjoy early access to our sale with an extra 10% off.”
• “Exclusive for our subscribers! Get 20% off your next order with code MEMBER20.”

14. Loyalty Program Updates

Loyalty program updates inform customers about their rewards status and available perks, encouraging continued customer engagement with your program.

Examples:

• “Hi [Name], you’ve earned 100 points! Redeem them for discounts and special rewards.”
• “Congrats, [Name]! You’ve reached Gold status in our loyalty program. Enjoy exclusive benefits.”

15. Service Updates and Changes

Service updates and changes inform loyal customers about important changes to your services, such as new hours, policy updates, or added features.

Examples:

“Important update, [Name]! We’ve made changes to our return policy. Learn more here.”

“Hi [Name], we’re updating our store hours. We’ll be open from 9 AM to 9 PM starting next week.”

Different Messaging Approaches Based on What You’re Selling

What you sell and how you sell it should shape your approach to sales texting. Below are tailored strategies and text message examples based on product type, price point, and sales process.

High-Ticket Sales

If you’re selling something that requires trust or a longer sales funnel, your goal is relationship-building. Rather than blasting simple text messages, you need to focus on setting context and using two-way texting to understand what the customer needs.

Examples:

• “Hi [Name], thanks for your interest in [business name]! Let me know if you’d like to schedule a quick call to talk about options. I’m around during business hours this week.”
• “Hey [Name], just a quick reminder about your upcoming session. Text back if you have any questions, we’re here for you!”

You can space out your messages thoughtfully and use an SMS platform that supports two-way texting so prospects feel comfortable replying on their own time. Follow-ups after a little while can also keep you top-of-mind without overwhelming.

Quick-Decision or Low-Cost Offers

If you sell products that people can buy on a whim, such as fashion, accessories, beauty items, or local treats, urgency and excitement are your best tools. These texts are usually short, high-energy, and focused on clear CTAs.

Exclusive deals, promo codes, and time-sensitive sales campaigns are your go-tos here.

Examples:

• “Flash Sale: 24 hours only! Use promo code SPRING25 at checkout. Act quickly—while supplies last!”
• “Don’t forget your cart! Use SAVE10 before it’s gone. Thanks for shopping online with [company name].”

Make sure you’re only sending SMS during ideal business hours, and always offer a text stop option for compliance. Also, reward new subscribers and VIP customers with early access or exclusive discounts to keep engagement high.

Service-Based Businesses

From beauty salons to personal trainers, cleaning companies to photographers, many businesses rely on appointments, reminders, and strong customer rapport. 

Sales texting in this space focuses less on pitching and more on creating a reliable experience that people can count on.

You’ll want to automate reminder text messages, rescheduling options, and availability updates. Also, don’t overlook simple follow-ups that bring in more leads.

Examples:

• “Hey [Name], we’ve got a last-minute opening at 3 PM today. Want it?”
• “Thanks for visiting [business name]! If you enjoyed your service, share your thoughts and invite a friend to join our text club.”

The goal here is to set expectations and communicate important details like location changes, time updates, or special offers. An affordable and effective way to keep everything running is to use an SMS marketing platform that lets you automate and send follow-ups easily.

Subscriptions, Software, or Recurring Services

If your business revolves around subscriptions, trials, or digital products, customers need clarity and consistent updates. They’ll expect text alerts about billing, expirations, or special offers. But the key is timing and tone.

You can use sales texting to support onboarding, remind users of benefits, and highlight upgrades. And, of course, nudge those free users toward becoming paid ones.

Examples:

• “Hi [Name], your free trial period ends in 2 days. Upgrade now and keep access to premium features.”
• “Still exploring? We’re happy to hop on a quick call to walk you through setup.”

You must keep things personal but concise. Good text marketing builds trust when you communicate proactively. It’s also an affordable and effective way to retain new customers without overwhelming their inboxes.When it’s time to scale, a platform like Textellent can help with SMS automation, personalization, and compliance, giving you more time to focus on closing more sales.

How to Make Messages Personal Without Overdoing It

Personalization is one of the most important tools in any sales text message strategy, but it’s also easy to overdo. A well-written message should feel natural and relevant without crossing the line into intrusive or awkward.

Let’s walk through how to personalize SMS messages the right way so they support your sales process without feeling forced.

What Data Helps Make a Text More Relevant

The best sales text message examples are rooted in context, such as:

• Purchase history
• Interests or preferences
• Time of last interaction
• Location or time zone
• Product viewed or demo scheduled

Using this kind of data can turn generic SMS marketing into timely and helpful outreach. 

For instance, someone who just attended a virtual event shouldn’t receive a cold offer. Instead, your follow-up should reference the event and provide vital information about what to do next.

When done right, even simple business text messages can sound like they were written specifically for that one person because they kind of were.

How to Personalize Based on Behavior

Rather than only using names, smart text message advertising also considers how the user behaves. Have they clicked a link, abandoned their cart, or already made repeat purchases? Each action gives you a clue about what to send next.

Examples:

• “Noticed you checked out our holiday sets yesterday. Want us to hold one for you?”
• “Looks like you’re enjoying your monthly box. Want to try next month’s upgrade?”

Aligning your message with real behavior makes your messages helpful, not scripted. That’s where true personalization becomes impactful.

Using Names, Past Actions, or Timing Thoughtfully

Including a customer’s name is the most basic personalization, but it’s far more effective when paired with good timing or a memory of what they did. 

Did they sign up recently or buy from you before? Join during a flash sale?

Examples:

• “Hi Alex, just a reminder—your trial ends tomorrow. Upgrade now and keep access to everything you’ve explored.”
• “Thanks for joining during our flash sale! Your favorites are back in stock.”

Small touches like this turn basic SMS marketing into a stronger touchpoint in your overall sales process. Plus, they encourage more engagement, especially when paired with relevant offers or next steps.

How to Structure Your Sales Text Messages

The most effective sales text messages are short, clear, and written with intent. 

But beyond choosing the right words, there’s a structure that makes a message work. It should guide the reader from attention to action in just a few lines.

This section walks you through that structure, backed by real sales message examples, so every message you send is built to convert.

1. Start With a Relevant Opener

Begin by grabbing attention with something that matters to your audience. This could be a reference to their recent activity, an offer, or a reminder. The opening line sets the tone, so keep it specific and engaging.

Examples:

• “Hi [Name], your cart’s still waiting.”
• “Just a reminder: you’re registered for tomorrow’s virtual event at 3 PM.”

Avoid starting with “Hi, this is [company]”; it sounds cold. Lead with value instead.

2. Add Context or Value

After your opener, add one short line that provides context or shares vital information. This could be what the message is about, why you’re reaching out, or what’s in it for them. Make sure it supports your overall sales process.

Examples:

• “We’ve saved your spot, but it expires tonight.”
• “Use your exclusive code before it runs out, perfect for your next order!”

This part answers “Why should I care?” and transitions the reader toward action.

3. Include a Clear Call to Action (CTA)

Wrap up your SMS messages with a direct and easy-to-follow CTA. Tell them exactly what to do next, such as asking them to reply, click, show a code, or call you. The simpler, the better.

Examples:

• “Reply YES to claim your offer.”
• “Click here to upgrade now.”
• “Show this text in-store for 10% off.”

In text message marketing, clarity leads to conversions. You must avoid vague lines like “Let us know if you’re interested.”

4. Keep it Short But Complete

An ideal sales text message is one to three short lines. Stick to one topic or goal per message, and use plain language. Don’t rely on emojis unless they match your brand tone.

Compare:

❌ “We wanted to let you know that your trial is ending in a few days, and we hope you’re enjoying the platform. You can upgrade your plan now by clicking the link below.”

✅ “Hi [Name], your trial ends soon. Upgrade now to keep access to premium features: [link].”

The second is clear, fast, and effective.

5. Match the Tone to the Moment

Your tone should reflect what you’re offering. If you’re running a flash sale, you need to sound energetic. 

If it’s a follow-up for a B2B service, it should sound professional and relaxed. The way you structure your tone helps build trust, especially over time with repeat purchases.

Examples:

• “Final hours! Our flash sale ends tonight. Use SAVE20 at checkout. Happy shopping!”
• “Just checking in to see if you had questions after your demo. Let me know if you want to hop on a call.”

6. Don’t Forget Timing

Timing is everything in SMS marketing. Texting during work hours (ideally 10 AM–6 PM) increases response rates. 

Also, be mindful of your message frequency. Even great business text messages will get ignored if you send too many.

You can use tools to schedule messages based on customer behavior or important dates like:

• Upcoming renewals
• Abandoned carts
• Post-purchase check-ins
• Events or promotions

Proper timing supports your entire sales process without overwhelming the recipient.

What You Need to Know About SMS Compliance

As effective as text message marketing can be, it’s equally important to follow the rules. SMS is a personal channel. If you’re sending SMS messages without the proper permissions, you could face legal issues.

Let’s break down the core elements of SMS marketing compliance so your sales text message strategy stays both effective and safe.

Always Get Clear Consent

Before sending any business text messages, you need to have the recipient’s prior express written consent. This means they’ve actively agreed to receive texts from your company name, usually through a sign-up form, checkout box, or keyword opt-in.

It’s not enough for them to be a customer. They must explicitly say, “Yes, I want to receive SMS messages.”

Without consent, every sales text message could violate laws like the Telephone Consumer Protection Act (TCPA).

Give People a Way to Opt Out

Every sales text message you send must include an easy way to stop receiving texts. The most common and clear way to do this is with the phrase just a reminder to reply STOP to unsubscribe.

Examples:

• “Thanks for signing up for updates from [company name]. Msg & data rates may apply. Reply STOP to opt out.”
• “You’re receiving this as part of your subscription to [text message marketing]. Reply STOP to stop.”

Offering a clear opt-out is not just a legal requirement but also helps build trust. It can even reduce complaints, keeping your SMS marketing list healthier over time.

Identify Yourself Every Time

Every message should make it clear who it’s from. You should use your business name in every message, especially in the first one.

Examples:

• “Hey, it’s [company name]! Your VIP pass is ready, tap here to access your offer.”
• “Reminder from [business name]: your appointment is today at 3 PM.”

This transparency keeps your texts compliant and prevents confusion, both of which protect your brand reputation.

Be Mindful of the Timing

Sending sales text messages late at night or too early in the morning could violate TCPA guidelines, depending on the recipient’s time zone. In general, only send during standard business hours unless the user explicitly agrees otherwise.

The best practice for SMS marketing frequency is scheduling messages between 10 AM and 6 PM local time to be safe and respectful.

This is important when sending urgent updates or vital information, such as a virtual event link or the final hours of a flash sale.

Use a Trusted SMS Platform

Managing compliance manually is tough. That’s why many businesses use SMS platforms like Textellent that automate compliance features such as consent tracking and opt-out handling.

With a trusted SMS marketing software, you don’t need to worry about the fine print every time you hit send. The system helps protect your business while letting you focus on writing better sales text messages.

Train Your Team

If you have team members sending sales text messages, they need to understand what is and isn’t okay to send. Internal policies around tone, timing, and list usage should be in place if you’re scaling outreach.

Make sure your sales process includes regular reviews of message content, frequency, and opt-out handling.

How Textellent Helps Personalize at Scale

Personalization is what separates average sales text messages from the kind that drive real results. But when you’re reaching hundreds of leads, it’s no longer practical to send every message manually. 

Textellent gives you the tools you need to send tailored, relevant SMS messages without sacrificing time, tone, or consistency. Whether you’re running a one-time flash sale or managing an ongoing sales process, it helps keep your outreach personal and productive.

Texting That Moves the Sales Funnel Forward

From the first touchpoint to closing the deal, Textellent helps you guide prospects through each stage of the funnel with personalized SMS messages.

You can respond immediately to inquiries, send meeting details, share prep materials, and re-engage inactive contacts, all while maintaining the kind of messaging that feels one-on-one.

Text-based outreach makes sure your team can stay consistent and focused on conversations that turn into customers.

Fast Responses for Lead Conversion

When someone fills out a form or clicks on an ad, speed matters, and Textellent enables “Speed-to-Lead” automation, where prospects receive a personalized sales text message seconds after showing interest. 

These messages ask for more details, helping you qualify leads before the first call even happens. With faster outreach, you stay top of mind and build stronger intent from the start.

Customer-Initiated Conversations

Some customers prefer to start by gathering information. Textellent supports website-based “Text Us” options so visitors can ask questions and browse without pressure. 

These incoming texts let your team assist naturally, guiding customers toward a purchase or scheduled call. It’s ideal when promoting a product or offering limited-time deals, including during a flash sale or online-only promotion.

Simplified Appointment Scheduling and Reminders

Coordinating calls or consultations through email can lead to delays. Textellent helps reduce friction by allowing prospects to self-schedule using your preferred calendar tool. 

Once booked, they receive an automated reminder text along with meeting instructions or prep forms.

With every rep able to manage their own calendar and messages through the platform, customers are more likely to show up prepared and engaged, which leads to more productive meetings and fewer no-shows.

Deeper Personalization Based on Behavior

Textellent makes it easy to customize sales text messages based on more than just a name. 

You can tailor outreach using behavioral cues like past product views, recent replies, or participation in a virtual event. Each interaction is then matched with messaging that aligns with their stage in the funnel.

Rather than sending generic reminders, your team can follow up with content that speaks directly to what the prospect has shown interest in.

Automated Drip Campaigns That Stay Consistent

Many sales cycles need steady follow-up. Textellent allows you to set up drip campaigns with scheduled and conditional SMS messages. This includes follow-ups after quotes, check-ins after demos, or thank-you notes after purchases.

This consistent outreach helps you stay present in the prospect’s decision-making process while keeping your team focused on active conversations.

Targeted Segmentation for Higher Engagement

With Textellent, it’s easy to organize contacts using tags and filters. These tags allow you to deliver the right message to the right person based on interest, product type, or buying behavior. 

When a customer who made repeat purchases receives a loyalty message or someone who joined during a flash sale receives a renewal reminder, the message resonates more clearly.

Better segmentation leads to more opens, more replies, and more sales from each campaign.

Seamless CRM and Workflow Integration

Textellent fits into your current workflow with native CRM integrations and flexible automation options.

You can trigger a sales text message when a lead reaches a specific stage or after they’ve submitted a form. All messages and data are tracked centrally to make sure no contact is missed, and every action is recorded.

This reduces the need for personal phones and helps maintain consistency across your entire sales team.

Skyrocket Your Sales With Textellent’s SMS Solutions!

If you’re still sending sales texts one by one or relying on one-size-fits-all messages, you might be missing key opportunities to connect with prospects.

A well-written sales text message can help start conversations and move people through the sales process better. However, keeping up with every lead, follow-up, and reminder can be difficult without the right tools.

Textellent helps simplify your outreach by making it easy to send thoughtful, well-timed messages without needing to start from scratch every time. 

It’s flexible enough to match your process and smart enough to make your communication feel more personal, even when automated.

If you’re ready to simplify your outreach and make your SMS campaign more meaningful, Textellent is here to help.

Sign up for a free trial or request a demo consultation today!

FAQs About Sales Text Message Examples

What is an example of a sale message?

A strong sale message is short, relevant, and prompts immediate action. Here’s one of the most effective sales text message examples:

“Hi Jamie, our weekend flash sale is live. 20% off everything until Sunday night. Shop here: [link].”

This type of message works because it’s personalized, time-sensitive, and easy to act on. The goal is to send messages that quickly convey value and make it easy for customers to engage.

How do you write a sales text message?

To write a compelling sales text message, start with a personalized greeting, follow with a clear reason for the message, and end with a specific next step. Keep the tone conversational but professional, and make sure your message supports your overall sales process.

Here’s a basic format you can follow or build into your SMS templates:

• Greet the recipient
• Share the purpose (sale, reminder, follow-up)
• Offer vital information or benefit
• Include a link or action step
• Close with an option to respond or opt-out

You must keep it under 160 characters when possible to ensure it’s fully delivered in one text.

What are five examples of professional text?

Here are five professional sales message examples that show how to engage customers without being too casual or too pushy:

1. “Hi Sam, thanks for your interest in [Company]. Let me know if you’d like to book a consultation this week.”
2. “Just a reminder: your order is ready for pickup today until 6 PM.”
3. “Thanks for attending our virtual event. If you have any questions, feel free to reply here.”
4. “We’ve reserved your appointment for Friday at 10 AM. Let us know if you need to reschedule.”
5. “Thanks for your repeat purchases; here’s a 15% off code for your next order: THANKYOU15.”

Each one is clear, polite, and customer-focused, which is ideal for modern business text messages.

What is an example of a dry text message?

A dry text message lacks context, personality, or clear purpose. It often feels robotic or incomplete, making it less likely to spark engagement.

Here’s an example:

“Hello, this is from the store. Thanks.”

It’s unclear who it’s from, why the person is texting, or what action should be taken. For more impactful communication, always aim to provide clarity, context, and next steps.