How to Make Your Sales Messages to Customers Resonate More

Sales messages to customers give your business a direct way to connect with buyers and turn quick conversations into steady revenue.

With open rates far higher than email and instant delivery straight to your customer’s phone, SMS is one of the most powerful marketing tools.

But most businesses send the wrong kind of messages. Poor timing, lack of personalization, and templated copy are just a few reasons why texts often get ignored.

Without a thoughtful strategy, what could be a high-converting channel fails to deliver results.

In this article, we’ll show you how to write and send sales messages to customers that lead to real results. You’ll learn about different message types and how to automate personalized campaigns using the best business texting solution.

Why Are Text Messages Effective for Sales?

With nearly all adults owning mobile devices and checking them throughout the day, SMS is one of the few marketing channels that gives you a direct line to your valued customers.

As a business, your goal is to connect with customers quickly, share offers that interest them, and move them closer to a purchase. Text marketing to customers does all of this without needing a large budget or complicated setup.

Let’s walk through the reasons why text message marketing works well for businesses.

Reach Customers Immediately

When you send messages to customers, you don’t have to wait for them to check their email or scroll through social media, as the message appears in real-time.

That’s a powerful place for your business to be. Whether you’re running a flash sale or sending a last-minute offer, timing is everything. SMS gives you speed and puts your message in front of people when the window for sale is still open.

Messages Get Seen

Unlike email marketing, which often goes unread, SMS has a much higher open rate. In fact, 90% of SMS messages are read within three minutes of being received.

For your business, that visibility can turn into fast conversions. A well-timed reminder text about an upcoming online event or a quick call to action can lead to purchases right away. 

Especially when paired with amazing deals, SMS can help you grab attention and drive action with little delay.

Texting Adds a Personal Touch

People like to feel seen, and you can make that happen with simple tools like using the customer’s name, referencing their past purchases, or offering something based on their shopping habits.

For example, you might send a message like:

“Hi Sarah, we thought you’d love this. Here’s 20% off your next purchase—just for our loyal customers like you.”

This level of personalization builds trust. Customers feel valued. They start to see your texts not just as ads but as helpful messages, which leads to better responses and more repeat business.

SMS Works on a Budget

Compared to other marketing channels, SMS is far more affordable. If you’re a small or medium-sized business, you can still reach thousands of SMS subscribers without spending too much.

Even better, platforms like Textellent give you tools to manage your SMS campaign, track performance, and schedule messages to customers without needing a full marketing team. That kind of access makes it easier for you to stay consistent and run campaigns that deliver results.

Format Encourages You to Be Clear

One of the strengths of SMS is its character limit. You can’t write a long email or story. You have to get to the point, and that helps you focus your offer, which your customers will appreciate.

Concise messages are easier to read, remember, and act on. When you say what the customer gets and what they need to do next, you make the path to a sale shorter.

Build Urgency

Timely text messages are perfect for time-sensitive promotions. If you have limited stock, a short-term bundle, or a seasonal deal, a quick text can motivate customers to act quickly.

Phrases like “Act now,” “Sale ends tonight,” or “Only 10 left” help you create urgency in a natural way. This is what turns a passive viewer into an active buyer.

Easy for Customers to Respond

With a simple link or reply, customers can act right away. They don’t have to log in or dig through their inbox. Just a tap, and they’re shopping.

This simplicity also supports two-way texting, so customers can reply with questions or share feedback. That gives your team a chance to provide good customer service and complete more sales in less time.

Sample Sale Text Messages You Can Send to Customers

Different SMS messages serve different purposes. Knowing what types of messages to send and when can help you build stronger connections and keep your audience interested without overwhelming them.

Below are common sample text messages to customers you can use based on your goals.

Promotional Sale Messages

This is the most common type of message businesses send. It focuses on your current offer or deal. If you’re having a sitewide discount, a seasonal clearance, or running promotional text messages during a holiday, this format works well.

The key is to make the offer clear and to mention if there’s a limit on time or quantity. These messages often bring in the most traffic when used as part of a larger SMS marketing strategy.

Promotional Text Message Examples

• Ready for a deal? Take 20% off everything this weekend. No code is needed—shop now.
• Big savings start now. Enjoy $15 off orders over $60 through Sunday.
• It’s back—buy one, get one free on all accessories. The offer ends on Friday.

Reminder Sale Messages

Automatic text reminders help you follow up. If someone didn’t respond to the first message, or your flash sale is ending soon, a short reminder can help encourage customers to take action.

You might also use this type if a discount code is about to expire or you want to remind someone that they still have a cart with items waiting. These messages help you reduce drop-offs and turn interest into action.

Reminder Sale Message Examples

• Just a reminder—your 15% off code expires tonight. Don’t miss out.
• Still eyeing that item? It’s waiting in your cart. Complete your order before stock runs out.
• Final hours! The sale ends at midnight. Save while you still can: [link]

VIP and Loyalty Offers

Some customers shop often and respond well to special attention. Sending private deals to your best customers makes them feel appreciated. These messages can be tied to a customer loyalty program, purchase history, or even referral milestones.

VIP and Loyalty Offer Examples

• Thanks for being one of our top customers. Here’s 25% off your next order—on us.
• Your reward is here: VIP access to our upcoming release + free shipping. Tap to preview.
• We saved the best for you—loyal shoppers get an extra 10% off this week only.

Welcome Messages

When someone first joins your SMS list or makes their first order, a welcome message is a simple way to introduce your brand. You can also include a one-time discount or offer to make a good first impression.

This message sets the tone for future messages and gives you a chance to build trust early. If you’re using a platform like Textellent, this can be automated as part of your SMS templates.

Welcome Message Examples

• Welcome to [company name]. As a thank you, take 10% off your first order with code WELCOME10.
• Thanks for signing up. You’ve unlocked 15% off—start shopping now: [link]
• Glad to have you! Your first perk: free shipping on today’s order. Use code NEWFREESHIP.

Flash Sale and Urgent Offers

A flash sale is perfect for moving inventory or drawing attention to a time-limited offer. These messages are short, urgent, and designed to get fast clicks. They work well when paired with a follow-up or a quick reminder message before the deal ends.

Flash Sale and Urgent Message Examples

• Flash sale—50% off today only. Act fast: [link]
• Low stock alert! Our 2-hour deal is almost over. Tap to grab it now.
• It’s here: 30% off all orders from 2–6 PM. Don’t wait.

Related or Seasonal Messages

You might also run digital marketing campaigns tied to holidays, local events, or peak shopping times. Customers are already in the mood to buy, so a timely message can help you stand out.

These messages help your business stay visible during busy shopping times and enable you to engage customers.

Seasonal Message Examples

• Our summer sale just kicked off. 20% off sandals and swimwear all week.
• Black Friday starts early—save big before the rush: [link]
• Celebrate the season with 25% off and free gift wrap. Shop holiday deals now.

What Makes a Sales Message Effective?

If you’re sending out text message examples to customers, your goal isn’t just to notify them. You want that message to drive action such as clicks, purchases, replies, or visits.

An effective sales message is one that grabs attention, creates interest, and pushes the customer to act.

Below are the essential elements you need to focus on to make your messages work harder for your business.

Clarity Comes First

Your message should say what you offer and why it matters. You have to avoid using vague phrases or leaving room for confusion. Customers shouldn’t have to guess what the deal is or what they need to do.

Instead of writing something like “Don’t miss out,” write “Take 25% off all shirts today only.” You can say the actual offer, as this builds trust and helps the customer decide fast.

Include a Clear Call-to-Action

Every sales message needs one goal. That could be to visit your site, use a promo code, reply with a choice, or show the message in-store. But it should be direct.

For example, a message with a discount but no link gives them no clear next step. However, if you say, “Use SAVE10 at checkout” or “Click here to shop,” that makes it easy for them to respond.

Stick to One Main Offer

Trying to pack too many things into one message leads to confusion. You have to choose one promotion, stick with it, and give the customer one reason to take action.

If you’re running a flash sale, just focus on that. If you’re offering exclusive rewards to your best customers, you need to highlight that alone. One clear message works better than several mixed ideas.

Add a Personal Touch

Messages work better when they feel like they were written for one person, not a full contact list. But that doesn’t mean you need to overthink it. Just using the customer’s name or referring to a recent purchase can make a big difference.

It shows that your business notices them. It builds connections, which leads to more sales and stronger long-term relationships.

Send It at the Right Time

Timing matters. So, you have to think about your customer’s day. When are they most likely to see and respond to a message?

If you’re running an offer, send it when they’re not busy. If they have an abandoned cart, reminders can help while the item is still on their mind. If you’re sending a code after a recent purchase, you need to send it while they’re still thinking about your brand.

Build Urgency the Right Way

You want customers to act now. Therefore, your message should give them a reason to act right away.

Urgency could be based on time or limited supply. Phrases like “Today only,” “Sale ends soon,” or “Only a few left” create pressure without sounding pushy. It’s a reminder that the offer won’t last forever, which helps speed up the decision.

Keep It Short But Strong

Long messages can lose your customer’s attention. You have to keep your promotional messages short and easy to read, but don’t cut out the important parts. Say what the offer is, who it’s for, what they should do, and when.

Textellent Helps Automate Your Sales Messages to Customers

Manually sending out sales text messages can take up valuable time as your list of subscribers grows.

If you’re looking to automate your sales messages to customers while still keeping communication personal and business-ready, Textellent delivers everything you need.

It’s built to help you scale your efforts and boost sales without losing the human touch your customers expect.

Text-Enable the Phone Number

With Textellent, you don’t need to switch to a random shortcode. You can send texts from your existing business phone number, which keeps your brand consistent and builds trust.

Customers are more likely to open and respond when the number is familiar. It’s a small change that makes a big impact when reaching potential customers.

Go Beyond Basic Texting

Textellent supports both SMS and MMS (Multimedia Messaging Service), so you can send more than just words. If you need to share a product photo, a coupon image, or a branded message with visuals, you can send it all from a real number.

These extras help your exclusive discounts stand out and make your communication more engaging.

Simplify Appointment-Based Campaigns

For businesses that rely on appointments, like service providers, consultants, or clinics, Textellent offers built-in tools to manage the full appointment cycle.

You can send payment reminders, intake forms, and follow-ups right through SMS. It helps reduce no-shows and opens the door to lead generation through review requests and rebooking prompts.

Built to Work With or Without Integrations

Unlike other tools that require complex setups for basic functionality, Textellent offers a unique experience out of the box. It works on its own but also integrates with CRMs, scheduling apps, and other business tools, if needed.

Whether you’re a solo operator or a larger team, you don’t need to rely on complex setups to launch smart, targeted SMS campaigns.

Personalize Messages with Advanced Segmentation

Not all customers need the same message. Textellent lets you group subscribers by purchase history, behavior, or preferences. You can send relevant messages that feel like they were written just for new customers or loyal buyers.

Personalization builds stronger relationships and makes your texts more meaningful to both you and your audience.

Automated Lead Nurturing

Most platforms stop sending messages. Textellent helps you create drip campaigns, send follow-ups, and respond automatically after key events.

With SMS automation, you can send timely nudges that keep your brand fresh in customers’ minds.

Track Results and Adjust in Real Time

Knowing what works is just as important as sending the message. Textellent gives you detailed reporting to help you understand what’s working.

You can view performance by click-throughs, responses, and revenue impact. These insights help you refine your text campaigns and increase sales over time.

One Platform, Every Stage of the Customer Journey

From the first welcome message to follow-ups after a purchase, Textellent helps manage the full lifecycle. You’re delivering genuine value to your audience every step of the way.

Text Your Way to More Revenue—Try Textellent!

Sales messages are one of the most powerful tools your business can use to drive action, but only if they’re done right. A well-timed, personal text can be the difference between a missed opportunity and a closed sale.

Textellent helps you go beyond basic texting. With smart automation, real phone number messaging, and built-in personalization tools, you can send the message at the right time without losing the human touch.

If you’re ready to stop sending generic texts and start closing more sales, it’s time to try Textellent.

Sign up for a free trial or request a demo consultation and see how more strategic messaging can turn your customer list into a steady source of revenue!

FAQs About Sales Messages to Customers

What is an example of a sales message?

A sales message should be short, clear, and focused on a single offer. Here’s a simple example:

“Hi Sam, enjoy 20% off your next order—this week only! Use code SAVE20 at checkout. Shop here: [link].”

This message includes a greeting, discount, deadline, and a link. It covers everything your customer needs to know in one concise message. It’s one of the most effective formats for driving customer engagement.

What is the best-seller message?

The best-seller message depends on your goal. But in general, it should include a clear offer and a reason to act now. Here’s an example of a strong message that drives results:

“Just for you—30% off our best-sellers until tonight. Tap to grab your favorites before they’re gone: [link].”

This type of message works well because it creates urgency and highlights high-demand products, which is perfect for well-timed text messages to customers.

How do you write a message for sale?

To write a message for a sale, follow this simple structure:

1. Greet the customer by name (if possible)
2. Share the offer clearly (e.g., 20% off, buy one get one)
3. Include a time limit or urgency if relevant
4. Add a call-to-action (e.g., use a code, tap to shop)
5. Include a link if you’re directing them online

If you’re offering early access, you need to be sure to mention it upfront. It adds a VIP feel and helps prioritize loyal subscribers in your sales process.

What is a good message for customer service?

Good customer service messages are polite and helpful and show your customer you’re paying attention. Here’s an example:

“Hi Jamie, thanks for reaching out. We’ve updated your order as requested. Let us know if there’s anything else we can help with.”

You can also use texts to send updates, answer questions, or check in after a support interaction. These messages help strengthen trust and encourage long-term loyalty.

Finally, always end with a clear next step or friendly follow-up; something as simple as “stay tuned for more updates!” can make a lasting impression.