Hiring shouldn’t feel like an obstacle course. Yet, for many businesses, that’s what it has become. Long applications, slow response times, and complicated processes cause frustration for both employers and job seekers. Many candidates abandon applications halfway through because they take too long or require unnecessary steps. At the same time, hiring managers struggle with… Read More

What if you could connect with your customers in a way that feels personal, grabs their attention instantly, and guarantees they see your message? You can—with SMS marketing. Text messaging gives you a direct and immediate way to communicate with your audience. That’s why businesses use SMS to send promotions, reminders, and updates right when… Read More

Running a small business comes with its own set of challenges, and marketing is often one of the toughest to tackle. With limited time and resources, finding the right tools to promote your brand and connect with customers can feel overwhelming. The good news is that the right marketing tools can help you simplify these… Read More

Your customers are checking their phones—are you in their inbox? Setting up an SMS mailing list is the fastest way to reach your audience and drive real-time engagement. With 98% open rates and read within 3 minutes of receipt, SMS marketing outperforms email and social media. However, manually managing an SMS subscriber list can be… Read More

An empty time slot in your schedule doesn’t just mean lost revenue but also wasted potential. Customers book, life gets busy, and suddenly, they forget about an upcoming appointment. A phone call might seem like the logical way to remind them, but how often do people answer unknown numbers or return voicemails? This is why… Read More

Text messaging has been a powerful tool for businesses for years. In 2025, SMS marketing is moving beyond simple promotional texts. It is becoming a core part of customer communication, fueled by AI, privacy changes, and rich messaging formats. Many businesses struggle with low engagement, poor response rates, and difficulty tracking SMS performance. Without the… Read More

SMS marketing already gives you a direct and effective way to reach customers. But plain text messages can sometimes feel flat or get ignored. If you want your SMS campaigns to stand out, incorporating GIFs (graphics interchange formats) can make a real impact. They add personality and visual appeal, turning simple messages into something more… Read More

Customer feedback is the foundation of any successful business. Yet, many companies struggle to get people to respond to surveys. Email surveys often end up in spam folders, phone surveys feel intrusive, and long online forms get abandoned halfway through. That’s why businesses now send SMS surveys to collect feedback easily. People check their texts… Read More

Many businesses overlook the potential of SMS marketing because flashier digital marketing strategies overshadow it. However, with a remarkable 98% open rate, SMS is one of the most reliable, direct, and high-performing marketing strategies. However, not all SMS platforms are built the same. Some offer comprehensive automation and CRM integrations, while others lack essential features… Read More

SMS marketing has grown into one of the most reliable ways for businesses to connect with customers. It’s fast, personal, and gets higher open rates compared to emails. For years, EZ Texting has been a go-to platform for businesses looking to manage bulk SMS messages, customer interactions, and marketing campaigns. A growing business requires more… Read More

If you’re using TextMagic for your business texting, you’ve probably noticed a few limitations. Maybe the pay-as-you-go pricing is starting to add up, or you need advanced SMS marketing features. Whatever the reason, you’re here because you need something better: an SMS platform that works well for your business needs. Text message marketing should make… Read More

SMS marketing has become an essential tool for businesses looking to send bulk SMS messages, automate mass text messaging, and keep customers engaged. A powerful text message marketing platform should help you reach the right audience, automate follow-ups, and simplify client communication without adding extra work to your plate. However, not every platform can keep… Read More

SMS marketing has always been one of the most cost-friendly ways to reach customers. However, in 2025, the pricing structure has shifted due to new technologies, regulations, and consumer behaviors. If your business relies on business texting for promotions or appointment reminders, unexpected expenses can make it difficult to scale your messaging strategy without going… Read More

Sending SMS campaigns is easy, but making them effective is a challenge. Many businesses struggle with timing, message relevance, and personalization, which leads to texts that feel generic or even intrusive. Without a clear strategy, messages can either be ignored or result in higher opt-out rates. The difference between an ignored text and one that… Read More

Many businesses turn to SimpleTexting for its ease of use, but as they scale, they often realize its limitations. But it can be difficult to find a platform that covers every business’s growing needs. Features like appointment scheduling, automation, and CRM integrations are either missing or require third-party tools. If SMS is part of your… Read More

If you want to grab your customers’ attention and get real engagement, MMS is one of the best tools you can use. It lets you send images, videos, GIFs, and even GIFs to make your promotions, reminders, and updates stand out. But while MMS can improve your customer outreach, it also comes with its own… Read More