How to Automate Text Message Marketing For Small Businesses

Text marketing gives small businesses something many other channels struggle to offer: attention.

Most messages are opened within minutes, which makes texting one of the most reliable ways to stay connected with your customers. But while the benefits are evident, starting out can be challenging when it comes to knowing what to say and how to follow the rules.

Fortunately, the best text message service for small businesses doesn’t require huge marketing budgets or technical skills. With the right platform, sending texts can be automated and quickly turn missed calls into appointments.

In this guide, we will show you how to make texting part of how you run your business. You’ll learn what works and how to use a business texting solution to send messages that drive action.

Benefits of Text Message Marketing for Small Businesses

With phone calls becoming less common for everyday updates, you need to adapt to what customers respond to best. Text marketing allows customers to read your messages, and more often than not, they act on them.

However, the real benefit comes from how a SMS marketing campaign fits the way your business already works: fast-paced, personal, and budget-aware. Here’s how text marketing helps you do more with less.

High Visibility and Engagement

SMS consistently delivers one of the highest engagement rates in marketing. Research shows that text messaging service campaigns can have an open rate of 98%, with the majority being read within minutes.

For small businesses, visibility is difficult to match through other marketing channels, such as email marketing or social media.

Sending SMS messages to a customer’s personal phone offers a kind of attention that can lead to faster responses and higher conversion rates.

Simple and Quick to Use

Text message advertising is simple to set up and manage, even without a dedicated marketing team.

A good SMS service like Textellent is designed with small business users in mind. It provides tools to upload contact lists, draft messages, schedule delivery, and review performance metrics.

To make access even more convenient, Textellent includes dedicated iOS and Android apps. These mobile apps are synced with the web dashboard to help manage your account, schedule campaigns, and send or receive texts on the go.

Supports Daily Operations

Text marketing aligns well with the daily workflow of most small businesses. When you’re sending appointment confirmations or time-sensitive offers, SMS allows you to communicate without needing extensive planning.

You can even run SMS surveys or feedback requests to capture insights from your audience between appointments.

Encourages Immediate Action

Because texts are short and usually time-sensitive, they can motivate customers to act right away. A limited-time discount or a service reminder sent at the right time can generate immediate engagement.

The intuitive user interface on most platforms, like Textellent, helps you monitor campaign performance and adjust your approach if needed.

Cost-Effective Marketing Channel

Budget is always a concern for small businesses. When SMS becomes your preferred communication platform, you benefit from high ROI and speed.

Business texting platforms such as Textellent provide flexible pricing plans suited for businesses of various sizes. 

Features such as scheduling, list segmentation, compliance tools, and performance analytics are included, which gives you a complete marketing system without excessive expense.

Helps Build Customer Loyalty

Texting supports deeper business communication by creating consistent one-on-one conversations. If you’re responding to incoming messages or sending promotional content, the key is creating value.

Texting allows for two-way conversations and outreach that feels direct and personal. You can craft personalized messages that reflect individual behaviors and preferences.

Even tasks like sending SMS surveys to collect feedback or reviews can help build lasting loyalty. Textellent helps you to stay up to date with customer insights while making it easy to text customers.

You can run targeted mass texting campaigns and also give customers the option to receive text messages for appointments, offers, or support.

Is SMS Marketing Legal for Small Businesses?

SMS marketing is legal, but only when done the correct way. It’s important to understand that texting customers is not the same as sending emails or posting on social media.

Texting falls under a different set of rules, and failing to follow those rules can lead to serious penalties.

Fortunately, complying with SMS compliance and regulations isn’t complicated. Here’s what you should know before sending text marketing campaigns.

Obtain Customer’s Consent

The most important rule in SMS marketing is that you must have clear, written permission from the person before sending them promotional messages. This is required under the Telephone Consumer Protection Act (TCPA), which applies to all businesses in the United States.

Consent must be given knowingly. A customer checking a box to receive updates or texting a keyword like “JOIN” to your number qualifies as proper opt-in. It’s not enough to assume that because someone gave you their phone number, they want marketing messages.

Textellent includes built-in opt-in tools that help you collect, confirm, and track this consent automatically. It also stores consent logs so you have proof if it’s ever needed.

Explicit opt-ins can be simplified with message templates designed to match your brand and campaign goals.

Unsubscribe Options Are Required

Just as customers must be able to join your list, they must also have an easy way to leave. Every marketing text you send must clearly offer an opt-out method by replying “STOP.”

Textellent handles opt-out management for you. When a customer replies with STOP, they are automatically removed from your list, and you’ll no longer be able to send messages unless they opt back in.

This respects customer preferences while reducing the unwanted customer service team workload around opt-out requests.

Be Honest and Clear in Your Messages

Your message content should match what the customer agreed to receive.

If they signed up for appointment reminders, you can’t send them discount offers unless they’ve agreed to receive those as well. Misleading messages not only hurt trust, but they can also violate regulations.

This is important when using texting for internal communication, to make sure that all messages are targeted and compliant.

Textellent allows you to segment your contact lists so messages go only to the right audience. This helps keep your messaging relevant and compliant with what customers expect.

Timing Also Matters

The TCPA also restricts when you can send messages. In general, you should only send marketing texts between 8 AM and 9 PM local time. Sending texts outside of these hours can lead to complaints or legal trouble.

Having a well-defined SMS strategy in place helps ensure that your outreach is legal and respectful of your customers’ schedules.

Scheduling tools inside Textellent help make sure your messages are sent within allowed timeframes, even if you prepare them in advance.

Follow CTIA Guidelines

In addition to the law, you are expected to follow CTIA (Cellular Telephone Industries Association) guidelines. The CTIA is a wireless industry group that outlines best practices for message volume, frequency, content, and delivery.

These aren’t legal requirements, but following them helps avoid carrier blocking or customer complaints.

Customers expect two-way texting to feel like a conversation rather than a broadcast. CTIA-compliant messages should offer room for dialogue.

A simple way to comply and maintain engagement is to send reminders that are timely and easy to respond to, like appointment confirmations or pickup alerts.

Textellent is built to align with legal requirements and CTIA best practices. This makes it easier for small businesses to send professional messages while staying on the right side of the rules.

Types of Text Message Campaigns for Small Businesses

Text message marketing works best when each message serves a specific purpose.

Remember, not every customer needs a discount, and not every message should push for a sale.

You can use texting in multiple ways, depending on what you want to achieve, such as bringing people in, confirming visits, or just keeping the brand top of mind.

Here are the main types of SMS campaigns that you can use and what each one is best for.

Promotional Campaigns

This type of message is used to inform customers about current offers, discounts, or product launches. It works well when time is limited and a quick response is needed. Promotional campaigns often see strong performance when the value is clear and the message stays focused.

Examples

• “Take 15% off all services today only. Show this message at checkout.”
• “Weekend special: Free dessert with any entrée—Friday through Sunday.”
• “New arrivals are here. Visit us this week and save 10% on all products.”

Appointment Reminders

Text reminders help reduce missed appointments. Appointment reminder messages confirm the time and date, often include a reply option, and may be sent automatically through scheduling systems.

They are particularly useful for service-based businesses that rely on booked time slots.

Examples

• “Reminder: Your appointment with Oak Dental is tomorrow at 11:00 AM.”
• “You’re scheduled for a haircut at 3:00 PM today. Reply C to confirm.”
• Your massage with Kelly is at 1:30 PM on Thursday. Need to reschedule? Call us at 555-2134.”

These reminders strengthen customer relationships by keeping customers informed and reducing missed visits.

Event Announcements

If you host or participate in events, you can use SMS to share important details. These announcements should include key information such as time, location, and what to expect.

SMS event marketing is most useful when sent shortly before the event occurs.

If you want to grab more attention, platforms like Textellent support MMS messaging. It allows you to attach images or event flyers that boost engagement.

Examples

• “Join us this Saturday for our Anniversary Sale. Doors open at 10 AM.”
• “We’re hosting a free yoga class this Friday evening. Space is limited.”
• “Don’t miss our wine tasting night—Thursday at 6 PM. Call now to RSVP.”

Loyalty Program Notifications

Customers who participate in loyalty programs often respond well to updates by text. These messages inform them about rewards, point balances, or upcoming program benefits. They help maintain engagement over time and support repeat business.

Examples

• “You’ve earned $10 in loyalty rewards. Use them on your next visit.”
• “You’re only one visit away from a free coffee. See you soon?”
• “VIP Exclusive: Early access to our sale starts today.”

When bundled with all the services offered through your SMS platform, loyalty updates become automated and effortless.

Re-engagement Messages

When customers have not returned in some time, a re-engagement message can serve as a reminder. These messages should be respectful and focused on reconnecting rather than pressuring. 

Re-engagement campaigns can also include small offers to encourage action.

Examples

• “It’s been a while since your last order. Come back this week and enjoy 10% off.”
• “We’ve missed you. Stop by soon for a free upgrade on your next visit.”
• “Need another refill? We’re ready when you are.”

Since most people check their mobile devices regularly, re-engagement texts are more likely to be seen and acted upon quickly.

Transactional Messages

These messages are tied to a customer’s actions, such as placing an order or confirming a booking. Transactional texts provide updates that customers expect. While not promotional, they play an important role in building trust and reliability.

Examples

• “Your order has been received and is now being processed.”
• “Thank you for your payment. Your receipt is available at [link].”
• “Your pickup is ready at Main Street Florist. Stop by anytime before 6 PM.”

These messages also reduce customer queries, since they proactively deliver the information customers are most likely to ask about.

Feedback and Review Requests

After a purchase or service, you can request customer feedback through a brief text. These messages may include a link to a short survey or review page. Feedback requests help collect insight and show that customer experience is a priority.

Examples

• “Thanks for visiting us. How was your service today? Reply with a rating from 1 to 5.”
• “We’d love to hear your thoughts. Leave a quick review here: [link]”
• “How did we do? Your feedback helps us improve. Share your thoughts in this 30-second survey.”

You can communicate directly with customers or use web forms for them to submit their reviews in a structured way.

How to Get Started with Text Message Marketing

Starting text message marketing is a simple process once the right steps are in place. The goal is to set up a system that is easy to manage and built around clear communication with customers.

Here’s how to begin in a way that is practical and compliant.

Choose a Suitable SMS Platform

Before sending messages, it’s important to choose a platform that supports your business needs.

You will need a system that includes scheduling, automation, opt-in management, and message tracking. The platform should also make compliance easy to manage.

Some systems are built for larger teams, while others are designed to work well for individual users or small teams with limited resources.

A tool that provides features like contact grouping, auto-responses, and delivery reports can help keep everything organized from the start.

Collect Permission from Customers

You cannot send marketing texts without consent. The right way to collect phone numbers is by asking customers to sign up voluntarily. 

It can be done at checkout, through your website, on printed materials in-store, or by promoting a signup keyword.

Consent must be explicit, and customers should understand they are signing up for recurring messages from your business. It protects you legally and helps establish trust with your audience.

Group and Manage Contacts

Over time, your list of contacts will grow. Keeping your list organized is just as important as growing it. Some customers will respond to discount offers, while others may be more interested in updates or appointment reminders.

Contact grouping helps you send the right message to the right person. It avoids sending irrelevant content, which can lead to customers opting out.

With the right platform, you can keep track of monthly messages and ensure you’re staying within volume limits that suit your campaign goals.

Write Direct and Helpful Messages

Text messages should be written in a short, professional tone. There should be a clear purpose and a simple next step for the customer.

You need to avoid lengthy introductions or unnecessary words. Each message should have a reason for being sent and should provide something useful to the recipient. 

Also, always include a way to take action, such as a prompt to reply, a link to visit, or a reminder to visit your location.

Choose the Right Time to Send

Sending messages at the wrong time can lead to low response rates or customer complaints. Business hours are typically best. Also, you should avoid sending texts early in the morning or late at night.

Most SMS platforms allow you to schedule messages in advance. It’s easier to manage your campaigns without needing to send text messages manually.

You can start with a moderate SMS frequency. One or two messages per week is a good baseline. You can increase or reduce frequency based on performance and customer interactions.

Track Results and Make Changes as Needed

After your messages go out, you have to review how they perform. 

First, look at how many were delivered, how many people responded, and how often links were clicked. Adding QR codes to physical materials can also boost opt-ins and make your marketing more interactive.

If a message gets strong engagement, consider repeating a similar approach. If customers stop responding or opt out, review the content and timing of your recent campaigns.

Keeping track of results gives you the information you need to make smart adjustments over time.

What Makes Textellent Ideal for Small Business SMS Campaigns

If you’re a small business owner looking to start or improve your text message marketing, Textellent offers tools that are built to support how you run your business without adding extra work or complexity.

Below are the key ways Textellent supports your SMS marketing efforts while helping you stay organized and responsive.

Turn Your Business Number Into a Text Line

Customers expect convenience. When they can text your business number instead of calling or emailing, it removes a barrier. Textellent allows you to text-enable your existing business line so customers can reach out instantly.

They can text to confirm appointments, ask simple questions, or follow up on previous visits. It feels natural to the customer, and it reduces time spent on long phone calls.

You can also add one-click texting options to your website, which makes it easier for visitors to contact you while they browse, even without technical knowledge.

Capture More Leads Through Text-Based Promotions

Textellent helps you turn interest into action. Adding text-based calls to action in your ads, such as “Text DEAL to 12345”, creates a direct line between a curious customer and your business. 

Once a message comes in, Textellent’s Speed-to-Lead feature responds immediately. This quick follow-up builds trust and keeps potential buyers engaged.

You’ll appreciate how easy it is to manage unlimited contacts with smart list-building tools and SMS automation.

Send the Right Message to the Right People

Your customers don’t all respond to the same type of message. Some are loyal repeat buyers, while others are just getting to know your business.

Textellent allows you to segment your audience using tags based on purchase history, preferences, or customer behavior. You might text repeat customers about loyalty perks while notifying first-time buyers about an upcoming sale.

Sending targeted messages improves response rates and makes your texts feel more personal.

Make Customer Service More Convenient

When a customer wants to check the status of an order or get appointment details, they don’t want to wait on hold. With Textellent, they can send a quick text and receive a response to save you and your customer time.

Instead of sorting through email chains or missed calls, messages like “Your order is ready for pickup” or “Your appointment is confirmed for tomorrow at 10:00 AM” help set clear expectations. It’s a smoother way to manage service updates and customer inquiries.

Keep Appointments on Track With Automation

Missed appointments cost time and money. Textellent gives you tools to manage your schedule better.

You can automate reminder messages that go out before the appointment and follow-up texts after the service is completed.

The platform also offers a branded scheduling page where customers can book time slots themselves. After the visit, you can send a thank-you message, which reinforces a professional image and encourages future visits.

Ask for Reviews Without Chasing Customers

Textellent makes it easy to request reviews by sending a short text after a service is completed. These messages can include a link to your review page and a gentle prompt encouraging the customer to share their experience.

The review request process is automated, which means you don’t have to follow up manually. If your staff works on-site, they can send review links through the mobile app.

Connect With the Tools You Already Use

You don’t have to rebuild your systems to use Textellent. It integrates with platforms like HubSpot, Google Calendar, and many CRM and POS systems through Zapier or built-in extensions. It helps your SMS communication stay aligned with customer activity across all your tools.

Stay Available From Anywhere

If you’re running your business from multiple locations or working outside of the office, Textellent’s mobile app keeps you connected. You can respond to customers, schedule messages, and check campaign results from your phone.

The platform also includes auto-responders that reply during off-hours or busy times.

That way, customers receive a professional acknowledgment even when you’re unavailable.

Text Your Way to More Bookings and Better Reviews with Textellent!

Text message marketing is one of the most effective ways to reach your customers. With Textellent, it becomes easy to manage and grow.

When running a small business, you need tools that save time and get real results. Textellent helps you stay connected with your customers through reminders, promotions, and updates that get read.

With Textellent, you can send personalized messages, automate appointment reminders, manage replies, and even collect reviews from one easy-to-use platform. 

It’s built for small business owners like you who want to stay in control of customer communication without needing a full marketing team.

If you’re ready to make texting part of how you run your business, Textellent is ready to help. Start turning conversations into sales and missed calls into booked appointments.

Sign up for a free trial now or request a demo consultation now!

FAQs About Text Message Marketing for Small Businesses

What is the best text messaging service for small businesses?

The best text messaging service for your business depends on your goals, industry, and level of experience with marketing tools. Platforms like Textellent offer a practical balance of ease, features, and support.

What makes a service “best” often comes down to reliability, automation options, legal compliance support, and how well it integrates with your current systems. Tools with a user-friendly web app interface can make campaign management easier, even without prior experience.

How much does EZ Texting cost?

EZ Texting plans typically start at around $20 to $3,000 per month, depending on how many messages you want to send. Higher plans include more features like image messaging, keywords, and reporting tools.

If you’re comparing options, Textellent is a strong alternative for small businesses. It includes features like automated appointment reminders, review requests, list segmentation, and scheduling.

It also offers improvements over platforms like Constant Contact, especially if you’re looking to prioritize SMS-based customer communication.

How do you advertise through text messages?

Advertising by text involves sending short, targeted messages to customers who have opted in. 

You can start by collecting phone numbers through your website, checkout process, or signage in-store. Once you have a list, you can send time-sensitive offers, special deals, or event updates.

Some platforms offer call forwarding so customers can easily reach you by phone if needed. This helps you manage texting and voice communication from one platform.

Is SMS marketing legal?

Yes, SMS marketing is legal, but there are rules you must follow. In the U.S., text marketing falls under the TCPA. This law requires you to get clear, written consent from customers before sending promotional texts.

Each message must also include a way for customers to opt out, typically by replying “STOP.” Texts must be sent during approved hours, generally between 8 AM and 9 PM in the recipient’s local time.