How Text Blast Service Simplifies Your SMS Marketing Strategy

With the increasing use of mobile phones, SMS marketing has become a powerful tool for businesses to reach their audience personally.

One of the main aspects of this revolution is the text blast service, a strategy that is changing how businesses communicate with customers. 

Text blast service offers a unique opportunity to connect with customers using the device they use the most—their mobile phones.

From promotions to appointment and event reminders, text blasts are used in numerous business sectors to reach their audience.

In this article, we will discuss how to use text blast services and ensure messages don’t just go out but get noticed.

3 Types of Text Blast Services

Different types serve different business needs, allowing companies to tailor their messaging to fit specific goals.

Understanding these types can help you choose the right approach for each situation and deliver real value to your audience.

1. Promotional Text Blasts

Businesses use this type to share discounts, announce flash sales, or notify customers about special offers. The goal here is to create excitement and motivate customers to engage with your business in the short term.

Promotional SMS works well because they create a sense of urgency, encouraging customers to act sooner rather than later.

2. Informational Text Blasts

Informational text blasts are designed to keep customers informed without pushing for immediate action. These messages are non-promotional and aim to build a relationship by sharing relevant updates, news, or helpful tips.

Informational blasts are useful for things like event reminders, seasonal business hour changes, or product launch announcements. They help maintain customer interest and keep your brand top of mind without constantly promoting.

3. Transactional Text Blasts

Transactional text blasts are messages sent in response to a customer action or transaction, such as order confirmations, shipping updates, appointment reminders, or payment receipts.

These messages are typically automated and provide essential details that customers expect to receive.

How Can Businesses Benefit from Text Blast Services?

Incorporating a text blast service into a business’s communication strategy offers several advantages. Let’s explore some of the main benefits.

Reach Customers in Real-Time

Unlike email or social media, which customers might check sporadically, texts typically open within minutes.

This “instant notification” aspect is particularly useful in flash sales, urgent updates, or seasonal promotions.

Boost Customer Retention

Companies can share valuable content, such as tips, exclusive event invitations, or reward points summaries, keeping customers connected to the brand between purchases.

This type of messaging builds a sense of loyalty, as customers feel informed and valued.

Personalization at Scale

Text blast services can provide personalization options that allow businesses to make each message feel unique, even when sent to thousands of contacts.

Platforms like Textellent support adding customers’ names, unique offers based on purchase history, or automated birthday greetings that make the messages feel directly relevant.

Drive Immediate Engagement

While a text blast is traditionally a one-way message, many platforms offer a two-way messaging feature that allows customers to reply directly. This functionality is highly beneficial for interactive campaigns, surveys, or flash sales where customer responses are valuable.

Build Trust with Reliable Transactional Messages

Appointment confirmations, payment receipts, and delivery updates create a sense of reliability. Customers feel reassured when they receive these messages, which helps build trust and reduce customer service inquiries.

Simple and Cost-Effective Compliance

Compliance with SMS regulations is essential for businesses to avoid legal penalties.

Most text blast services have built-in compliance features like opt-in/opt-out management and automatic unsubscribe links. It’s easier for businesses to remain compliant without extra manual work.

Measurable Results for Strategic Improvement

Text blast services often come with robust analytics features that track the performance of each message.

SMS metrics allow businesses to assess which types of messages work best, helping refine future campaigns. This data-driven approach makes optimizing and maximizing each blast’s effectiveness easy.

Key Features of a Text Blast Service

A text blast allows businesses to send many contacts a single SMS (Short Message Service) message. It’s commonly used for marketing campaigns, reminders, event announcements, and urgent notifications.

SMS blasts work well for businesses that need to reach many people quickly and are popular in retail, hospitality, healthcare, and even education.

With text blasts, you can send promotions, alerts, and updates. Here are the features that make it effective for business communication:

1. Easy Contact Management and Segmentation

The platform should allow you to import contacts effortlessly, whether from a spreadsheet, CRM, or another source.

Beyond simply storing contacts, look for a service that supports segmentation. It allows you to divide your audience into groups based on characteristics like location, buying habits, or engagement history.

2. Personalization Options

Despite the nature of text blasts, personalization features make each recipient feel that text message marketing is customized for them.

A great text blast service will allow you to insert fields like the customer’s first name, birthday, or other relevant details into each message.

With personalization, even a simple text can feel customized and tailored to each individual.

3. Scheduling and Automation

With text scheduling, you can set your messages to go out at specific times, which is particularly useful for events, reminders, or seasonal promotions.

Automated text message service also allows you to create a series of messages that trigger based on customer actions, such as a welcome series for new sign-ups or follow-up reminders after a purchase.

4. Real-Time Analytics and Reporting

Data insights are essential for understanding the impact of your campaigns. A good text blast service should provide real-time analytics on metrics like response rates and opt-outs.

These metrics let you gauge how well each campaign performs and make data-driven adjustments to improve future campaigns.

5. Opt-Out Management and Compliance Tools

Staying compliant with SMS regulations like the TCPA is essential, and the best platforms make compliance easy with built-in opt-out management.

You must look for a service that automatically handles opt-out requests and provides a clear, simple way for customers to unsubscribe.

Other compliance features to consider include double opt-in options and consent management, ensuring every contact on your list has explicitly agreed to receive messages.

6. Customizable Templates and Message Library

Creating fresh, engaging messages for each campaign can be time-consuming. A text blast service with customizable templates or a message library simplifies this process.

Textellent provides pre-made messages for different occasions, such as promotions, reminders, or seasonal greetings. You can tailor these templates to match your brand’s voice and tone.

7. Integrations with Other Tools

Integrations allow your text blast service to connect with other tools you use, such as CRMs, eCommerce platforms, or email marketing software.

SMS integration can simplify workflows, sync contact lists, and automate cross-channel campaigns.

8. Cost and Pricing Flexibility

Different platforms offer varying pricing structures, such as pay-as-you-go plans or monthly subscriptions.

You must look for a text blast service that offers a pricing model suited to your business size and frequency of messaging.

Some platforms like Textellent also provide flexible, tiered pricing based on features or the number of messages sent, which can help you stay within budget as you scale.

Why Use Text Blast Service?

Well, it all boils down to effectiveness and reach. Text messages have an impressive open rate and response rate compared to other forms of digital communication.

Let’s break it down:

Text messages have a 98% open rate and up to a 45% response rate, outperforming emails and social media. This makes them highly effective for immediate communication, like offers or updates.

While email has been the classic go-to for digital marketing and communication, its open rate hovers around 20-30% at best, and the average response rate is only about 6% or less. Emails can easily get lost in crowded inboxes or filtered into spam folders.

Although social media allows for broad reach, businesses’ engagement rate (likes, comments, shares) often exceeds 1%. Plus, algorithms can make it hit or miss whether your audience sees your content.

Difference Between Group Texts and Text Blasts

Text blasts and group texts might get confused, so let’s see the main differences between these two types of texts.

Group Texts

This type of text is more personal and ad hoc. They allow for quick messaging to a team, making this format ideal when quick feedback is desired.

They are usually sent to a smaller group of people, and the number of recipients is often restricted by the messaging platform or carrier limits.

This type of text often deals with internal communication within a team, customer service scenarios, or engaging a small group of clients more personally.

Text Blasts (Bulk SMS)

Text blasts are designed to send a single message to many recipients simultaneously. This communication channel is best suited for broadcasting information.

Unlike group texts, text blasts can reach thousands, or even millions, of recipients, so they’re highly scalable for large-scale communication needs.

As for privacy and control, each recipient receives the message individually. Replies, if enabled, are seen only by the sender.

SMS blast service is perfect for marketing campaigns, promotional announcements, alerts, and general information dissemination where individual feedback is unnecessary.

Text blasts can reach recipients even when phone calls, emails, and MMS messages do not.

Common Use Cases of Text Blast Service

A text blast service has a range of applications across industries, each tailored to specific communication needs. Let’s review some practical examples highlighting how impactful text blast services can be.

Retail and eCommerce

For retail and eCommerce, text blasts are perfect for launching sales, announcing new product arrivals, or even sending exclusive coupon codes to loyal customers.

These texts are especially effective during peak shopping seasons like Black Friday or the holiday season.

Accounting and Tax

Text blasts for accounting are ideal for reminding clients about important filing deadlines or document submission dates.

Textellent makes it easy for tax and accounting professionals to keep clients connected, informed, and coming back each season. You can automate personalized “touchpoints,” like reminders, document requests, and updates, so clients feel informed and valued without the extra effort.

Health and Wellness

Health and wellness businesses can share health tips and vaccination reminders or alert clients about health crises or changes in operating hours.

Food and Restaurant Service

Restaurants can inform customers about special menus for holidays, events, or new dish introductions.

Text blasts are also effective for promoting happy hours, discounts, or special dining events to drive more customers during slow periods.

Gyms and Fitness Centers

Gyms and fitness centers can send text blasts to update members on class schedules, promote new programs, or remind them of their membership renewal dates.

They’re also ideal for sharing motivational tips to engage clients in their fitness journey.

Hospitality and Travel

Hotels, resorts, and travel agencies can use text blasts to update guests on check-in details, special package offers, or local event information.

Travel companies can also send reminders about departure times or last-minute travel deals to encourage bookings.

Home Services

Home services can remind customers about regularly scheduled services or maintenance and allow them to respond easily via text.

They can also inform customers about seasonal services or special home maintenance and repair discounts.

How to Send Text Blasts Using Textellent

Sending a text blast with Textellent lets you connect with audiences quickly and efficiently. Here’s a detailed look at how to use Textellent to send effective text blasts, from setting up contacts to tracking results.

Step 1: Sign Up with Textellent

Create your account with Textellent. This SMS marketing platform will give you access to all the features you need to send text blasts.

Sign up for a free trial or request a demo consultation today!

Step 2: Integration (Optional)

Integrating Textellent with your existing systems can improve your workflow. Textellent makes integrating easily with options like a Chrome extension, Zapier actions, and APIs for a deeper connection with your in-house systems.

Then, you can gather your customer contacts. You’re ready to go if you have a list of mobile phone numbers from customers who’ve opted in to receive your texts, especially if you plan to send marketing text blasts.

Step 3: Create and Grow Your Text List

Next, you’ll organize your contacts into a list. Come up with a keyword—this is a special keyword that can be advertised to encourage people to text in to join your list.

While a recipient can text a keyword into the business number, Textellent can use a shortcode, a 5-6 digit number, which can simplify the whole process further. 

A shortcode is easy to remember and promote in social media and advertising, which will help grow your list.

Step 4: Create Your Messages

Next, start crafting your text message blast. Keep it short and to the point. If you’re promoting something, make sure the offer is clear. Ensure the essential details are front and center if it’s an update or reminder.

Step 5: Audience Selection

Textellent allows you to segment your audience based on various criteria, such as past interactions or their expressed interest in SMS alerts.

Textellent’s Flexible and Multiple Tags for Contact Targeting guarantee that your messages are as relevant as possible.

These tags can be based on the recipient’s interests, events they’ve attended, or how they opted into your messaging.

Step 6: Send Your Blast Messages

With your messages ready and your audience segmented, sending them out is time. You can choose to send messages immediately or schedule them for a later date.

Messages can be triggered by specific actions your customers or prospects take.

Textellent also supports Automated Campaigns and Ready-made Templates to save you time composing the same message.

Step 7: Track Delivery and Engagement

Finally, monitor your messages’ performance. Textellent provides detailed reporting tools that track delivery status and measure engagement, such as response rates and conversions.

Best Practices for Text Blast Campaigns

Carefully planning your text blast campaign can maximize the impact of your texts and build stronger customer relationships.

Here’s how you can make your campaigns get the best results.

Legal Considerations

Laws like the Telephone Consumer Protection Act (TCPA) in the U.S. set strict rules for commercial texting, especially when businesses want to use texting for marketing. 

Key points include getting explicit consent from recipients before sending marketing texts and providing an easy way for them to opt-out.

Timing and Frequency of Messages

The timing of your messages can greatly influence their effectiveness. 

Avoid early mornings or late evenings. Depending on your audience, Mid-morning or early evening might be the sweet spot.

How often you send messages is as important as when you send them. Too many messages can annoy your audience, leading to higher opt-out rates. 

A good practice is to keep it to what’s necessary and expected, whether once a week or once a month, based on the nature of your messages and audience preferences.

A/B Testing for Message Effectiveness

Try out different versions of your message to see what works best. This could be experimenting with different calls to action, message lengths, or even the tone of your messages.

Use metrics like open rates, click-through rates (if your message includes a link), and conversion rates to gauge which version of your message performs better.

You can use the insights from your A/B tests to refine your future messages. Continuous improvement based on testing can significantly increase the effectiveness of your text blast marketing campaigns.

Simplify Your Text Blast Campaign with Textellent

Managing text blast campaigns doesn’t have to be complicated. With Textellent, you get an intuitive platform that combines powerful messaging, scheduling, and real-time tracking.

This platform helps you send bulk messages, segment audiences, and add personal touches that make each message feel meaningful to your customers.

Textellent goes beyond basic messaging, letting you automate campaigns based on customer behavior and preferences so you can build stronger relationships.

Discover how Textellent’s Text Blasts can manage your appointments, roll out promotions, and personalize customer interactions. Sign up for a free trial or request a demo consultation today!

Conclusion

Introducing text blasts into your communication with customers can make a big difference. It’s a simple way to share everything from special deals to important news, keeping you connected with your audience.

SMS messages stand out thanks to their simplicity and the fact that people tend to read them right away. If you want to engage more with customers, a text blast service can be worth your while. 

They help you find simple, effective communication methods while maintaining a strong connection with your audience.

FAQs About Text Blast Service

What happens if a recipient changes their phone number?

If recipients change their phone number, messages sent to the old number will not reach them. Text blast software has mechanisms to detect undelivered messages and update a phone number’s status as inactive.

How can I grow my text blast subscriber list?

You can grow your subscriber list by promoting your text word across your marketing channels, including social media, email newsletters, and website. Additionally, offering an incentive for signing up, like a discount or special offer, can encourage more sign-ups.

How much do text message blasts cost?

Text message blasts typically cost between $0.01 and $0.05 per message sent, depending on your chosen provider and plan. Different text messaging platforms offer various plans, so looking around and finding one that matches your budget and needs is wise.