As businesses start turning to text, SMS links are changing how they connect with their customers. These clickable links in text messages directly take customers to special offers, product details, or support pages. 

They simplify access and improve both the customer experience and your engagement rates.

In this article, we’ll explore how SMS links can improve communication and help you meet your marketing goals. Whether you’re seeking to boost sales or keep your audience engaged, you’ll see how effective SMS links can be. Let’s get started!

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A click-to-text link is a clickable URL that businesses send within a text message. When customers click on this link, they are directed to a specific webpage. 

This could be a page for a special offer, an event registration form, or even a customer service portal. 

Here’s a look at why they’re beneficial:

Instant Access

People appreciate things being made easy for them, and SMS links do just that by removing the need to search through a website to find what they need. With just a simple tap on a link sent via SMS, users can be taken directly to a specific webpage.

Higher Engagement

Everyone prefers a simple process, and SMS links provide just that. When someone is already looking at their mobile phone and sees your message, clicking a link to access a deal, learn more about a product, or get support is incredibly easy. 

Adding an image can also make a big impact where the product you are promoting is featured.

Measurable Results

Every time a customer clicks on a link, it’s tracked, giving you clear insights into how many people engage with your content and what they do once they reach your site. This feedback loop makes your marketing efforts more targeted and effective over time.

Better Customer Experience

With an SMS link, customers don’t have to search your website to find what they want. This saves them a ton of time, reduces any potential frustration, and makes their whole experience with your brand enjoyable.

Increased Conversions

When a customer reads your text and feels intrigued, a single click can immediately satisfy their curiosity or desire to engage. This immediacy can dramatically reduce the likelihood of them getting distracted or changing their mind.

Links can turn a basic default SMS or MMS message into a valuable tool for marketing strategy. Here’s how businesses can make the most of them:

Promotional offers

Businesses can text their customers about a special deal by including a link. Customers can click instantly to view and use the offer, which makes it quick, easy, and right at their fingertips.

Event Invitations

When hosting an event, whether a webinar, a grand opening, or a seasonal sale, sending a text with a link directly to the registration page makes it easy for your customers to sign up.

Product Information

When considering a purchase, they often want detailed information quickly and conveniently. Sending a pre-written message with a link to detailed product descriptions, specs, or even instructional content can make it easy for customers to access this information from their mobile phones.

Support Services

Customers typically want assistance immediately if they have a question or have a problem. Sending an SMS with a link lets them click on it and be taken straight to a page. This is where they can submit a support ticket, find answers in your FAQ, or even chat with a live representative. 

Clicking a link is a great way to boost your sales and automatically capture the phone number for lead generation. If you’re using opt-in keywords and looking for a smart way to promote them, check out Textellent’s Text Us Now Widget.

According to Statista, 54.8% of all internet traffic comes from mobile devices, and this widget taps into that trend by offering a mobile-only pop-up form that’s easy for visitors to use.

It’s user-friendly and integrates smoothly into your website to allow mobile visitors to send texts directly from their phones. You can place it in high-traffic areas on your site, like the homepage, contact page, or footer, to ensure it’s seen by as many visitors as possible.

When a visitor clicks on the widget, it pops up with details about your SMS promotions, and if they choose to engage, their SMS app opens with pre-populated keywords. They can also quickly enter their contact information during this interaction. 

The best part? You can customize this whole process to fit the look and feel of your brand perfectly.

woman using a mobile phone and a laptop

Following best practices can improve their effectiveness and customer engagement when incorporating an SMS URL in texts that businesses send. Here are some key strategies to consider:

Clear Call to Action

Make sure the purpose of your SMS is clear. Your message should have a direct call to action (CTA) that prompts recipients to click the link. Use action-oriented language like “Text us now,” “Reply here,” or “Get started today” to motivate immediate responses.

Keep It Short and Sweet

SMS messages are meant to be brief. Keep your message concise and to the point. The link should be the focal point of the text, so avoid cluttering the message with too much information. 

This not only helps maintain the recipient’s attention but also keeps within the character limits of standard SMS messages.

Use URL Shorteners

Use a URL shortener for your click-to-text links to keep your SMS clean and easy to read. Shortened URLs take up less space, leaving more room for your default message and making the text appear neater. 

Services like or TinyURL also provide the added benefit of tracking clicks, which can help measure the effectiveness of your campaign.

Ensure Mobile Optimization

The landing page your SMS link directs to should be optimized for mobile devices. Since the recipient will be accessing it from their phone, ensure the page loads quickly, displays correctly on small screens, and has mobile-friendly navigation. 

A positive user experience increases the likelihood of conversion.

Segment Your Audience

Customize and target your SMS text messages based on the demographics or behavior of your audience. Personalized messages resonate better with recipients and make them more likely to engage with the content.

Segmenting your audience and personalizing the SMS texts can improve the click-through rates of your links.

Comply with SMS marketing laws and regulations, such as obtaining explicit consent from TCPA in the U.S. before sending promotional texts and providing an easy opt-out option in every SMS text message. 

Respecting these guidelines helps maintain customer trust and protects your business from potential legal issues.

With Textellent, you can take control of your messaging strategy by scheduling SMS in advance and customizing interactions with each customer with effective SMS links. Don’t miss out on the opportunity to develop your communication tactics.

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Click-to-text links are especially beneficial for businesses relying heavily on quick communication and real-time customer services, such as retail, services, healthcare, and hospitality. Click-to-text links make it easier for them to manage interactions, book appointments, and respond to customer questions.

Click-to-call buttons and click-to-text links cater to different preferences. Some customers prefer to text, while others want to talk directly. Offering both on your website allows customers to choose their preferred communication method and makes it easier for them to reach out.

Response times can differ, but businesses usually try to reply as quickly as they can, often within a few minutes, to keep up the fast pace that click-to-text communication offers. Letting customers know how quickly they can expect a reply helps manage their expectations and keeps them satisfied.