Drip campaigns use automated texts or emails to reach customers at the right time. They’re great for keeping in touch and boosting sales.

Text messages work exceptionally well because people read them quickly and more often than emails.

In this article, we will cover how to use texts for welcome messages, tips, deals, customer feedback, event reminders, and re-engaging inactive customers. We’ll show how these approaches can help your business connect better with people using the simple, direct power of texting.

What are Drip Campaigns?

Before we jump into texting strategies, here’s a quick rundown of drip campaigns.

A drip campaign allows you to set up a series of messages in advance that go out to specific people over time. It keeps you in touch, gets people to come back for more, and ensures they’re in the loop about what’s new with your business.

Textellent’s got these texting features that can automate the whole process, so it’s easier and saves you a ton of time and hassle.

Drip campaigns are like a slow, steady drip of water on a rock—they gently get your message across, bit by bit, without overwhelming anyone. They don’t dump a ton of info on your customers all at once. 

Instead, you’re building a relationship step by step and making sure each message is welcoming and not too much.

The Importance of Drip Campaigns in Texting

Drip campaigns in SMS marketing send automatic text messages to customers based on certain actions or times. These marketing campaigns help businesses:

• Keep customers engaged and thinking about your brand.
• Timely and relevant texts can keep customers from leaving and encourage them to stay loyal.
• Customize messages for different groups of customers and make them feel special and directly spoken to.

6 Effective Texting Strategies for Businesses

1. Personalization Is Key

When it comes to texting strategies, personalization is paramount. Customers appreciate being treated as individuals rather than generic recipients.

Customize your text messages with the recipient’s name, and maybe the “from” could be the manager’s name so it feels like each message was sent one-to-one even though it was automated. The content can be tailored to the customer’s preferences and previous interactions. This level of personalization fosters a sense of connection and increases the likelihood of a positive response.

But it’s not just about addressing someone by their first name; it’s about understanding their needs and preferences and making messages appear as though they are coming directly from a person at your company. Since texting is a more intimate channel of communication, you want to leverage those expectations.

Use data and insights to create messaging that resonates with each recipient. For example, if a customer has previously shown interest in a particular product category, you can tailor your messages to showcase related products or offers.

Textellent provides you with the tools to manage personalization at scale efficiently. Our platform allows you to segment your audience based on various criteria, ensuring that your messages are relevant to each group. 

Whether you’re addressing loyal customers, new leads, or prospects, personalization can make all the difference in your texting strategies.

2. Timing Matters

The timing of your text messages can significantly impact their effectiveness. Sending messages during peak engagement times, such as weekday afternoons or weekends, can yield better results.

Additionally, consider time zones to avoid waking up or disturbing your customers during odd hours. Textellent’s features can help you effortlessly perfect the timing of your messages.

Imagine receiving a text message from a business at 2 AM—it’s unlikely to leave a positive impression. Timing matters because it can determine whether your message gets noticed or ignored. By understanding your target audience’s habits and preferences, you can schedule messages for the times when they are most likely to be receptive.

Textellent allows you to plan your messages in advance, ensuring that they are delivered at the right moment, with the right timing based on earlier interactions and with the right information to follow-up appropriately. If a customer responds to a text or offer, the drip feature campaign can automatically be stopped so they don’t get additional messages that might be confusing.

This feature not only saves you time but also helps you avoid the risk of sending messages at inappropriate times, which can lead to opt-outs and a negative brand perception.

3. Clear and Concise Messaging

Brevity is the soul of wit, and this is equally true in text messaging. Keep your messages clear, concise, and to the point. Use simple language that’s easy to understand and avoid jargon that might confuse your recipients. Shorter messages with a clear call to action tend to generate higher response rates, leading to more conversions.

In a world where attention spans are shorter than ever, your text messages need to capture your recipients’ interest quickly. This means that including an eye-catching image or an image that conveys more of the details you want to share is better than putting all that information in a text.

That’s where Textellent stands out. The text message marketing software offers a media library, so you can add your own pictures or pick from theirs to jazz up your messages.

Using images for every other or every third message can be very effective in improving engagement levels. The average person receives numerous texts and notifications every day, so it’s essential to make your messages stand out.

Textellent’s platform helps your business create clear, to-the-point messages. We’ve got templates that help you whip up messages that grab attention without wasting words. Our link-shortening feature lets you save space in your texts and make them even more direct.

4. Testing for Optimization

Optimizing your texting strategies is an ongoing process. Experiment with different message formats, subject lines, and CTAs to see what resonates best with your audience.

It involves creating different versions of a message with slight variations, sending them to different segments of your audience, and determining how the click-through and purchase rates varied. By using these techniques, you can identify which version of the message is more effective.

This approach allows you to continuously refine your texting strategies and optimize your campaigns for better results.

5. Compliance and Consent

We are committed to ensuring that your texting strategies comply with all applicable laws and regulations. Always obtain explicit consent from your recipients before sending them marketing messages.

Keep a record of this consent to protect your business from potential legal issues. Textellent’s platform includes many features, including AI tools, to help you manage consent and stay compliant effortlessly.

Compliance for Multi-Site Organizations

For multi-site organizations, Textellent offers even further compliance controls. The number of messages that can be sent to a given customer in a certain time frame can be limited to ensure that customers are never bombarded with messages by a location that is not adhering to headquarters’ policies.

In addition, many other compliance controls are available, such as limiting the overall number of messages that can be sent in a given time period. All of these controls work to make it easy to maintain compliance standards and policies across all locations.

Organizations that Enforce Compliance

Compliance with regulations like the Telephone Consumer Protection Act (TCPA) is non-negotiable when it comes to text messaging. 

Failing to adhere to these rules can result in hefty fines and damage to your reputation. It’s essential to obtain proper consent from your recipients and provide them with clear opt-out options.

Textellent takes compliance seriously and provides you with the tools needed to maintain a legal and ethical approach to text messaging. Our platform allows you to manage consent and automate opt-out processes, ensuring that your texting strategies are in line with legal requirements.

6. Optimizing Success

Keeping tabs on how well your texting strategies are doing is key to improving over time. Your business should be able to use analytics to see how many people are opting out, clicking through, and converting.

At Textellent, we provide data that allows you to see exactly how your text message drip campaigns are performing. This allows you to make smart choices and tweak your approach to get even better results.

Track and Tweak with Textellent’s Real-Time Insights

Textellent’s dashboard provides real-time data on your text message performance. 

You can track key metrics such as response rates, opt-out rates, click-through rates, and conversion rates. This information helps you spot what’s working and what’s not so you can tweak your messages and create an effective SMS drip campaign.

Getting your business set up for a text message drip campaign and implementing texting strategies can seriously boost your conversations with customers and ramp up engagement. We’re here to make texting a breeze for your business.

Our platform has everything you need to personalize your messages, ensure legal compliance, and understand what’s working with analytics.

Explore Textellent’s features by signing up for a Free Trial or request a Demo consultation.

FAQs About SMS Drip Campaigns

How often should I send messages in my drip campaign?

The frequency should be based on the purpose of your campaign and your audience’s preferences. A good starting point is one message per week, up to three total, adjusting based on engagement and feedback.

Can SMS drip campaigns integrate with other marketing channels?

Integrating your SMS campaigns with email, social media, and other marketing channels can increase customer engagement and amplify your marketing efforts.

Can I personalize messages in an SMS drip campaign?

Yes, personalization is key to increasing engagement. Use customer data to personalize SMS messages with the recipient’s name, preferences, and behaviors.

Start using SMS drip campaigns to guide leads through the sales funnel gently. Send them personalized messages packed with useful information, insights into your products, and exclusive offers to earn their trust and inspire them to buy.