Keyword triggers
Keyword triggers let businesses automate routine replies in SMS conversations by linking specific words to preset responses. In practice, they act like shortcuts that instantly send the right message or action when a customer texts a chosen term, helping teams keep replies consistent and timely without manual typing. This guide outlines how keyword triggers work behind the scenes and when they fit best into everyday texting workflows.
Scheduler triggers
Scheduler triggers help businesses send SMS at the right moment so customers get timely, relevant information without someone watching the clock. They link text messages to specific times or events in your systems, keeping communication predictable instead of ad hoc. This guide introduces how scheduler triggers fit into everyday texting workflows and when they make sense to use.
CRM triggers
CRM triggers help connect what happens in your CRM to the SMS messages your business sends, so texts go out based on real customer activity instead of guesswork. They make it easier to send timely, relevant SMS updates that match where each contact is in their journey without constant manual effort. This guide explains how CRM triggers fit into everyday business texting and highlights the situations where they add the most value.
Workflow triggers
Workflow triggers help business texting run on its own by starting specific SMS conversations whenever certain conditions are met, like a new contact or a status change. They connect your SMS flows to real-world events so messages go out at the right moment without extra manual work. This guide outlines how workflow triggers operate in practice and when they fit naturally into everyday communication.
Behavioral triggers
Behavioral triggers let businesses send SMS based on how people interact with their brand so texts land at moments that match real customer behavior. They help turn browsing, buying, or going quiet into simple, timely messages that keep conversations moving without constant manual follow-up. This guide outlines how behavioral triggers fit into everyday texting workflows and when they make sense to use.
Nurture sequences
Nurture sequences use business texting to keep contacts engaged over time instead of relying on one-off messages. They help organize a steady stream of relevant SMS that supports conversations like onboarding, education, or follow ups without constant manual sending. This guide outlines how nurture sequences work in practice and when they are most useful in an overall messaging strategy.