When used wisely, text messaging platforms increase customer engagement in new ways.
Did you know that 98% of text messages are delivered and read within 3 minutes of receipt?
A compassionate and responsive communication strategy is a key aspect of building loyalty to a brand. These days the brand outreach has to be more focused and customized to grab and hold the attention of tech-savvy customers.
Now that many businesses can start re-opening, how do you let your customers know you are open and they are safe? Many businesses have the phone numbers of their customers but have only used that data to confirm an appointment or a delivery.
Every tax season you have to face some of the same issues. How many of my previous clients will return? How hard will I have to work to get the appointments scheduled this year? Will I need to hire part-time help and how much will that cost? And how do I get everything done on time while keeping clients happy without losing my mind by the Tax Day!
There are tremendous growth opportunities for the franchise model for the foreseeable future. The difficulty for franchises is to differentiate themselves among the many brands available.
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