Tennant Lawn Services offers a wide range of services including landscaping design and lawn maintenance, irrigation systems, lighting services and more.

OBJECTIVE Tennant Lawn Services needed a better way to reach their clients to communicate schedules, billing, instructions, and seasonal updates. They also needed to increase their referral rate.

THE CHALLENGES Ongoing communications with their customers about:

  • Planned service schedules and reminders
  • Seasonal tips to increase customer engagement
  • Difficulty connecting with clients; emails were going unnoticed
  • Difficulty communicating important information to clients, including:
  • Reminding owners to keep pets and children away during fertilizing
  • Clients missing payments
  • Keeping client info current
  • Ineffective referral program
  • Keeping in touch with clients year-round

A NEW APPROACH Textellent’s business texting app gave Tennant Lawn Services the ability to:

  • Keep client information current via text messages
  • Automate appointment reminders and service updates
  • Sent announcement text to inform clients about how Tennant planned to use text communication
  • One-to-one text messages allow customers to get fast service
  • Let customer choose text alerts vs. email

THE IMPACT Adding Textellent’s text messaging service for business brought about a tremendously positive impact, including:

  • Less labor hours managing clients
  • Fewer emails and calls
  • Customers noticed updates
  • Fewer rescheduled appointments
  • Higher responses to payment reminders
  • Improve customer relations
  • Predictable cash flow
  • Improved customer service
  • Client contact info current
  • Tennant is now putting referral campaign in place to generate new business
  • Seasonal tips, like freeze warnings for plants are planned too
  • Using text-able keywords to attract new sign-ups