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    Tennant Lawn Services offers a wide range of services including landscaping design and lawn maintenance, irrigation systems, lighting services and more.

    OBJECTIVE Tennant Lawn Services needed a better way to reach their clients to communicate schedules, billing, instructions, and seasonal updates. They also needed to increase their referral rate.

    THE CHALLENGES Ongoing communications with their customers about:

    • Planned service schedules and reminders
    • Seasonal tips to increase customer engagement
    • Difficulty connecting with clients; emails were going unnoticed
    • Difficulty communicating important information to clients, including:
    • Reminding owners to keep pets and children away during fertilizing
    • Clients missing payments
    • Keeping client info current
    • Ineffective referral program
    • Keeping in touch with clients year-round

    A NEW APPROACH Textellent’s business texting app gave Tennant Lawn Services the ability to:

    • Keep client information current via text messages
    • Automate appointment reminders and service updates
    • Sent announcement text to inform clients about how Tennant planned to use text communication
    • One-to-one text messages allow customers to get fast service
    • Let customer choose text alerts vs. email

    THE IMPACT Adding Textellent’s text messaging service for business brought about a tremendously positive impact, including:

    • Less labor hours managing clients
    • Fewer emails and calls
    • Customers noticed updates
    • Fewer rescheduled appointments
    • Higher responses to payment reminders
    • Improve customer relations
    • Predictable cash flow
    • Improved customer service
    • Client contact info current
    • Tennant is now putting referral campaign in place to generate new business
    • Seasonal tips, like freeze warnings for plants are planned too
    • Using text-able keywords to attract new sign-ups