Minnesota SMS guidelines are state-specific rules that define how businesses and organizations can send text messages to people in Minnesota in a compliant way.
They operate as a framework that controls when you can text someone, what you can say, and how you must document consent and opt outs.
They rely on accurate records of customer consent, clear opt in language, time-of-day restrictions, and message content that is honest, transparent, and not misleading.
They also depend on systems that log consent timestamps, store phone numbers securely, and track opt out requests so messages stop when a person says no.
They shape the final message by requiring clear identification of the sender, straightforward language, and easy instructions for stopping texts, which helps protect recipients and build trust.
of texts are read immediately
of consumers want to text businesses
of consumers said they have tried to text a business
To comply with Minnesota SMS rules, make sure opt-in consent is explicit and documented before sending any promotional texts.
Use opt-in language that clearly explains what messages recipients will receive and how often.
Make sure every SMS includes simple opt-out instructions such as replying STOP.
Remove opted-out numbers from future campaigns as soon as the request is received.
Regularly screen contact lists against applicable Do Not Call registries.
Store consent records, message logs, and opt-out history securely and keep them up to date.
Consistent documentation and careful timing help reduce compliance risk and maintain trust with Minnesota recipients.
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