New York SMS guidelines are rules that define how businesses can send text messages to people in New York.
They focus on protecting consumers from unwanted messages and setting clear expectations for when and how texts are sent.
They work by requiring businesses to get proper consent, honor opt-out requests, and follow time-of-day and content standards.
The guidelines depend on accurate customer data, clear records of consent, and up-to-date contact preferences stored in your messaging system.
They also rely on internal processes that review message content to confirm it is compliant before sending.
By shaping who you can text, what you can say, and when you can send it, New York SMS guidelines directly influence the final message experience.
They help make sure recipients receive relevant, lawful, and respectful communications.
of texts are read immediately
of consumers want to text businesses
of consumers said they have tried to text a business
To comply with New York SMS rules, make sure opt-in consent is explicit and documented before sending any marketing texts.
Use clear opt-in language that explains who is texting, what messages will be sent, and how often recipients can expect them.
Make sure every SMS includes simple opt-out instructions such as replying STOP and process those requests without delay.
Review message timing carefully to avoid sending texts outside permitted hours.
Regularly screen contact lists against applicable Do Not Call registries and remove numbers without valid consent.
Store consent records, message logs, and opt-out history securely to support audits and reduce legal risk.
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