Sms keywords are short, predefined words or phrases that people text to a specific number to trigger an automatic response or action.
They act as simple commands within SMS communication, telling the system what type of message or workflow to send back.
The system depends on a list of configured keywords, each linked to rules, responses, contact lists, or automated flows stored in the SMS platform.
When a person sends a keyword, the platform reads the incoming message, finds a match in its database, and then follows the matching rule.
This can subscribe someone to updates, send information, confirm preferences, or start a multi-step conversation.
By turning simple words into actions, sms keywords make sure interactions feel quick, relevant, and easy for both businesses and recipients.
of texts are read immediately
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Using SMS keywords effectively starts with writing them to match how people naturally speak while still being distinct from each other.
Short, memorable terms help reduce input errors, but they should not be so similar that the system confuses one keyword with another.
In real conversations, it helps to explain the keyword directly in the message, such as stating what will happen when someone replies with a specific word.
Clear confirmation replies are important so contacts immediately understand which keyword was received and what it triggered.
Operational consistency matters too, so the same keyword should behave the same way across all campaigns and teams.
Keeping data accurate in your CRM or contact database supports reliable routing, reporting, and follow-up after each keyword interaction.
Common pitfalls include using internal jargon, changing meanings without notice, or relying on keywords that are hard to spell.
Testing sample messages and edge cases before launch helps catch confusing phrasing, misrouted flows, and tone that feels robotic or abrupt.
The Textellent Messenger is a Chrome extension that lets your team text inside the apps you already use—no code, no tab-switching. View full conversation history, reuse approved templates and media, and keep replies organized in a shared inbox.
Textellent integrates with 800+ apps—CRMs, schedulers, forms, and payment platforms—so data flows in and texts go out at the perfect moment. Map fields once, tag contacts consistently, and keep systems in sync.
Turn common events into automatic SMS touchpoints: new leads, appointments, payments, status changes, and more. Build simple, rules-based flows that send the right text and follow-ups without manual work.
The Franchisor Module gives franchisors clear visibility across locations while empowering franchisees to execute consistent, on-brand texting that drives growth. Scale what works and spot where support is needed—fast.
Instantly polish your texts and translate them into different languages, making communication faster and more accessible.
Keep conversations moving on the go. The Textellent Mobile app brings your shared inbox to iOS & Android with real-time push notifications, quick-reply templates and media, conversation assignment, and full sync to your CRM—so nothing slips through when you’re away from your desk.
