Failed imports
Failed imports help businesses understand which contact records could not be added to their SMS platform and why. They act as a checkpoint that keeps bad or incomplete data from disrupting day-to-day texting, making sure messages go to valid, usable numbers. This guide outlines how failed imports work in practice and when reviewing them matters most for reliable business messaging.
Incorrect merge fields
Incorrect merge fields in business SMS can quietly break the link between your templates and the data meant to personalize each message. They turn helpful automation into confusing or incomplete texts, affecting how professional and reliable your communication feels to customers. This guide introduces how incorrect merge fields work in practice and when to watch for them so your SMS stays clear and consistent.
Broken links
Broken links in business SMS are link issues that stop recipients from reaching the intended page or action when they tap. They directly affect how smoothly customers move from a text to a webpage, booking flow, or support form, which in turn shapes trust, response rates, and overall campaign reliability. This guide outlines how broken links behave in SMS workflows, what they mean for everyday operations, and when to pay special attention to them.
Link tracking errors
Link tracking errors describe issues that stop click activity from being recorded correctly in business SMS links, even when messages are delivered. They matter because inaccurate link data makes it hard to understand audience interest, compare campaigns, or trust what your reports show. This guide outlines what causes link tracking errors, how they behave in real texting workflows, and when you should pay attention to them.
Missing media
Missing media in business texting helps identify when an expected image, video, or file did not reach the recipient as intended. It gives teams a simple signal that part of the visual content is absent, so they can rely on the text that was delivered and respond based on what the customer actually saw. This guide outlines how Missing media behaves in real SMS and MMS workflows and when it matters most for day to day communication.
MMS failures
MMS failures signal problems in business texting when visual content like images or videos doesn't reliably reach the recipient. They highlight where message delivery breaks down in real-world conditions so teams can make sure key information is still communicated clearly, even if media does not load as expected. This guide outlines how MMS failures behave in common setups and when it makes sense to account for them in your messaging strategy.