SMS Marketing for Real Estate Agents

Use two-way SMS to capture leads, book showings, confirm appointments, and nurture buyers and sellers with reminders, updates, and targeted follow-ups.

Built for Real Estate Agents

  • Text from your main office line and route messages to the right agent, team, or broker desk in a shared inbox
  • Automate showing confirmations, appointment reminders, open house follow-ups, and new listing alerts
  • Segment by buyer or seller stage, neighborhood, budget, property type, and lead source to personalize outreach
  • Connect website forms, portals, and your CRM so contacts, conversations, and activity history stay in sync

Launch SMS That Customers Actually Read

Home shoppers and sellers respond quickly to timely texts. Use instant acknowledgments and smart reminders to cut no-shows, keep showings on track, and move more clients from first inquiry to signed agreement.

95%

of texts are read within 3 minutes

68%

of consumers are more likely to join a marketing list when offered an instant coupon

78%

are likely to redeem coupons requested from an ad

Everything You Need to Scale SMS

Campaigns and Keywords

Grow opt-in lists from listings, QR codes on signs, and landing pages. Send targeted alerts for price drops, coming-soons, and open houses, then track responses and redemptions with unique codes and links.

Reminders and After-Hours Auto-Replies

Reduce missed showings with confirmations and reminders. After-hours auto-replies acknowledge new inquiries, collect property interests and preferred times, and set expectations for follow-up when your office opens.

Mobile App, Reporting, and Integrations

Agents never miss a message with the mobile app. See reply rates, booked showings, and lead conversions in reports, and sync contacts and conversations with your CRM and transaction tools.

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Everything You Need to Text at Scale

  • Textellent Messenger

    The Textellent Messenger is a Chrome extension that lets your team text inside the apps you already use—no code, no tab-switching. View full conversation history, reuse approved templates and media, and keep replies organized in a shared inbox.

    Learn More >
  • Integrate SMS

    Textellent integrates with 800+ apps—CRMs, schedulers, forms, and payment platforms—so data flows in and texts go out at the perfect moment. Map fields once, tag contacts consistently, and keep systems in sync.

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  • Automations

    Turn common events into automatic SMS touchpoints: new leads, appointments, payments, status changes, and more. Build simple, rules-based flows that send the right text and follow-ups without manual work.

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  • Franchisor Module

    The Franchisor Module gives franchisors clear visibility across locations while empowering franchisees to execute consistent, on-brand texting that drives growth. Scale what works and spot where support is needed—fast.

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  • AI Rewriter & Translate

    Instantly polish your texts and translate them into different languages, making communication faster and more accessible.

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  • Mobile App

    Keep conversations moving on the go. The Textellent Mobile app brings your shared inbox to iOS & Android with real-time push notifications, quick-reply templates and media, conversation assignment, and full sync to your CRM—so nothing slips through when you’re away from your desk.

    Learn More >

Turn Texts Into Booked Showings and Signed Agreements

FAQs About SMS Marketing for Real Estate Agents

What can we do with SMS in real estate?
Capture new leads from forms and QR codes, confirm and reschedule showings, send open house reminders, share new listings or price changes, request reviews, and manage quick questions about availability, features, and disclosures without phone tag.
How quickly do clients see and respond to texts? +
Most texts are seen within minutes, which keeps showings on schedule and reduces lead drop-off. Automated acknowledgments and reminders maintain momentum from first inquiry through offer and closing.
Can we use our existing office number? +
Yes. You can text-enable your main line so clients call or text the same number. Routing rules direct messages to the correct agent, team, or duty desk without exposing personal numbers.
How do after-hours auto-replies work? +
Set a schedule so that when the office is closed, an auto-reply confirms receipt, collects details like property interest, budget, and preferred times, and tells the client when to expect a response.
Can we segment messages and track results? +
Yes. Create segments by stage, location, price range, property type, or source. Use unique codes and tracked links to measure replies, booked showings, form completions, and closed-deal influence.
Does this integrate with our CRM and website? +
Integrations and API sync contacts and conversation history with your CRM, and connect website and portal forms so new leads receive immediate texts and appear in one system of record.
What about compliance and opt-in or opt-out? +
Collect consent via keywords, web forms, and QR codes, include opt-out language in messages, and rely on built-in handling of STOP and HELP to maintain opt-in compliance best practices.
Can we try Textellent for free? +
Yes. Start with a 14-day trial to test campaigns, reminders, and inbox workflows with your team before upgrading.