Segmented SMS
Segmented SMS helps businesses send texts that match each group's situation, instead of pushing one generic message to everyone. By splitting contacts into practical groups like new customers or frequent buyers, it makes sure messages feel more relevant, easier to understand, and less intrusive. This guide outlines how segmented SMS works in everyday workflows and when it makes sense to use it in your messaging strategy.
Message concatenation
Message concatenation helps businesses send longer SMS texts as a single, readable message instead of several chopped-up parts. It keeps related details together so customers can follow information in one smooth flow without losing context between separate messages. This guide outlines how message concatenation works behind the scenes and when it makes sense to use it in everyday business texting.
UCS-2 encoding
UCS-2 encoding allows business SMS platforms to handle characters that fall outside the basic GMS-7 set, so messages can appear correctly in multiple languages and scripts. By supporting broader character use, it helps brands keep names, terms, and symbols accurate across regions while still working within standard SMS delivery. This guide outlines how UCS-2 fits into everyday texting workflows and when its tradeoffs make sense for different messaging strategies.
GSM-7 encoding
GSM-7 encoding helps businesses fit more text into each SMS by using a compact character set that keeps messages short and predictable. It supports clear, simple wording that is less likely to fragment into multiple segments or change format unexpectedly, which matters for cost and message consistency in high-volume texting. This guide outlines how GSM-7 encoding behaves in real-world use and when it makes sense to rely on it for everyday business messaging.
Unicode SMS
Unicode SMS lets businesses send texts that use customers' real languages, symbols, and character sets, instead of being limited to basic GMS-7 characters. This makes it easier to keep brand and service messages clear, familiar, and readable across regions and scripts. This guide outlines how Unicode SMS works in practice and when it makes sense to use it in everyday messaging workflows.
Message encoding
Message encoding helps business texting platforms turn written content into a format mobile networks can read without breaking characters or splitting messages unexpectedly. It gives teams a practical way to control which symbols, languages, and message lengths will behave reliably in SMS campaigns and automations. Later sections of this guide outline how message encoding works in common setups and when different options are a better fit for specific use cases.