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Minnesota SMS Guidelines

Minnesota SMS guidelines give businesses a clear structure for sending SMS in a way that respects state rules and customer expectations. They help companies understand how to text Minnesota residents legally, keep consent and opt out handling organized, and reduce the risk that routine messaging turns into a compliance problem. The rest of this guide explains how these rules fit into everyday workflows and when specific requirements apply.
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What Are Minnesota SMS Guidelines?

Minnesota SMS guidelines are state-specific rules that define how businesses and organizations can send text messages to people in Minnesota in a compliant way.

They operate as a framework that controls when you can text someone, what you can say, and how you must document consent and opt outs.

They rely on accurate records of customer consent, clear opt in language, time-of-day restrictions, and message content that is honest, transparent, and not misleading.

They also depend on systems that log consent timestamps, store phone numbers securely, and track opt out requests so messages stop when a person says no.

They shape the final message by requiring clear identification of the sender, straightforward language, and easy instructions for stopping texts, which helps protect recipients and build trust.

Minnesota SMS Guidelines: Compliance Requirements

Minnesota requires businesses to obtain prior express consent before sending marketing or automated text messages to residents.These requirements are enforced through federal TCPA rules and the Minnesota Telephone Solicitation Act, which applies to SMS communications.Unsolicited commercial text messages are treated as prohibited solicitations under state law.Businesses must clearly identify themselves in every SMS and accurately state the purpose of the message.Minnesota enforces time-of-day restrictions, so make sure messages are sent only between 8 a.m. and 9 p.m. local time.Opt-out instructions must be included in each message, and opt-out requests must be honored immediately.Consent records must be stored with timestamps and made available if compliance is reviewed.

98%

of texts are read immediately

70%

of consumers want to text businesses

40%

of consumers said they have tried to text a business

Best Practices for the Minnesota SMS Guidelines

To comply with Minnesota SMS rules, make sure opt-in consent is explicit and documented before sending any promotional texts.

Use opt-in language that clearly explains what messages recipients will receive and how often.

Make sure every SMS includes simple opt-out instructions such as replying STOP.

Remove opted-out numbers from future campaigns as soon as the request is received.

Regularly screen contact lists against applicable Do Not Call registries.

Store consent records, message logs, and opt-out history securely and keep them up to date.

Consistent documentation and careful timing help reduce compliance risk and maintain trust with Minnesota recipients.

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FAQs About Minnesota SMS Guidelines

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